Overview
The Woodhouse Partnership Ltd (TWPL), a member of the RSK Group, provides leading-edge expertise in the management of physical assets and infrastructure. We are hiring a Digital Marketing Specialist to create and update WordPress pages, enhance SEO, improve page performance and Google ranking, and support lead generation efforts. This is a hybrid role with home and office working from the Head Office in Kingsclere. We are open to both full-time and part-time applications; please state your preferred pattern and hours at application.
Key Responsibilities
* Create, update, and maintain WordPress pages.
* Implement SEO strategies to improve page performance, increase organic traffic, and boost Google ranking.
* Utilise Lead Forensics to analyse and optimise lead generation efforts.
* Develop and design eye-catching social media posts on LinkedIn using Canva.
* Write engaging copy for social media posts and project reviews.
* Write compelling case studies from client or consultant information.
* Monitor and analyse website and social media performance metrics.
* Set up, manage, and optimise Google Ads and LinkedIn campaigns, including tracking metrics of success.
* Engage with communities of practice (CoPs) and appropriate technical SMEs to develop content.
* Work independently with minimal supervision and take initiative on projects.
Person Specification
* Proven experience with WordPress.
* Strong knowledge of SEO principles and best practices.
* Familiarity with Lead Forensics or similar lead generation tools.
* Proficiency in Canva for creating social media graphics.
* Excellent copywriting skills for social media and project reviews.
* Experience setting up and managing Google Ads and LinkedIn campaigns.
* Ability to analyse and measure the success of marketing campaigns.
* Certified Digital Marketing Professional or other recognised digital marketing qualifications.
* Minimum of 5 years of experience in a similar role.
* Ability to make an immediate impact and know what needs to be done.
* Hands-on experience in creating marketing material and generating ideas without relying on agencies.
* Attention to detail and ability to work without supervision.
* Proactive and self-motivated with a strong work ethic.
Desirables
* Preference given to candidates with recognised UK digital marketing qualifications (e.g., CIM, IDM, City & Guilds, or equivalent).
* Experience working in a similar SME consultancy or software business.
* Background in an engineering company or EPC environment.
* Understanding of other digital marketing tools and platforms.
Salary & Benefits
* £36,000 - £50,000 dependent on experience. Part-time salary pro rata.
* Hybrid working arrangement.
* Free on-site car parking and contributory pension scheme.
* Flexible benefits programme including additional holidays and private health care options.
* Cycle to Work Scheme, Mental Health Support, Digital GP Service, and Health Cash Plan.
* Regular training and development opportunities.
About Us
The Woodhouse Partnership is a leading global provider of organisational development expertise, education and tools for the optimal management of physical assets and industrial infrastructure. Founded in 1994, we operate in more than 30 countries with offices in the UK, the Americas and Australasia. We are part of the RSK Group, a leading environmental and engineering services business. We are committed to an inclusive workplace and encourage applications from candidates of all backgrounds and experiences.
EEO and Accessibility
We actively encourage applications from candidates of all genders, races, ethnicities, ages, neurotypes, religions or beliefs, sexual orientations, and those with disabilities. We provide workplace adjustments where needed and support flexible working arrangements to accommodate personal commitments.
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