We are seeking a highly motivated and energetic Marketing Manager for our client based in Colchester.
You will own the full marketing function: strategy, lead generation, digital, content, brand and reporting, as the senior in-house marketing resource.
This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company's digital presence, and overseeing all external creative and agency resource.
Responsibilities:
* Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
* Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing.
* Manage HubSpot including CRM, reporting, workflows, email campaigns, and lead tracking.
* Run paid advertising across Google Ads, Bing Ads, and LinkedIn Ads.
* Oversee website, SEO, and content marketing through WordPress.
* Manage social media and maintain an active online presence.
* Coordinate external agencies and freelancers for design, photography, video, and marketing materials.
* Plan trade shows and events from start to finish.
* Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters.
* Support product launches and new business initiatives.
* Track KPIs and ROI, reporting directly to the Managing Director.
* Manage the marketing budget and potentially supervise future marketing staff.
Requirements
* Proven B2B lead generation experience using HubSpot, Apollo and Expandi (LinkedIn automation) or equivalent outbound tools
* Proficient in HubSpot CRM: workflow automation, sequences, pipeline reporting and contact management
* Competent with Google Ads, Microsoft Bing Ads and LinkedIn Ads, campaign setup, optimisation and budget management
* Competent using WordPress for content management and website administration
* Strong working knowledge of Google Analytics 4, able to extract actionable insight from data
* Proficient in social media scheduling tools (e.g. Hootsuite) and LinkedIn organic/paid management
* Comfortable briefing and managing external creative agencies and freelancers
* Experience managing marketing budgets and producing structured management reports
* Marketing degree or CIM qualification preferred; B2B sector experience essential
* Experience working alongside a sales team in a lead-generation-focused environment
Benefits
Salary- £50,000 basic
Plus profit related bonus
Hours: 7.30am - 4.30pm, 30mins for lunch.
Please note- this is an office based role