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Account development executive

St Annes Head
Liquidline
Account development executive
Posted: 18 February
Offer description

We are looking for a dynamic Account Development Executive to provide our customers with 'wow experiences' by understanding our customers needs, growing their account and ensuring they are getting the most out of us as their supplier. The key purpose of this role is to support the growth and retention of consumables revenue across the customer lifecycle, while delivering a positive and professional customer experience.

The role is responsible for proactively engaging customers to maximise consumable sales, increase product penetration, prevent downtrading, and re-engage customers who have stopped ordering. While a high standard of customer interaction is expected, the primary focus of the role is commercial performance and revenue growth.


The Role - Account Development

* Conduct post‑installation follow‑up calls to ensure customer satisfaction, review stock levels, and promote appropriate consumables and subscription options.

* Re‑engage customers who have reduced or stopped ordering by identifying issues, restoring value, and driving renewed spend.

* Analyse and recover accounts with declining usage, implementing solutions to grow consumables revenue.

* Proactively expand product adoption by identifying gaps in customer purchasing and promoting relevant consumable and ancillary lines.

* Support customers in using the online ordering portal, ensuring smooth repeat and subscription purchasing.

* Collaborate with Regional Sales Teams and BDMs to align on opportunities and ensure all sites have the correct consumables setup.

* Deliver structured lifecycle calls to drive increased spend, product penetration and long‑term account value.

* Manage and grow Bronze, Silver and Gold accounts, ensuring consistent engagement and revenue development.

* Review excluded accounts, investigate lost equipment, and identify opportunities to reintroduce or optimise consumables usage.

* Work closely with BDMs to protect and grow consumables margins and support wider commercial initiatives, including marketing campaigns and product launches.

* Provide general support to BDMs and Regional Sales Teams, including reporting, documentation updates, quotes, agreements and consumables insights.


What You Will Need in the role of Account Development

* A minimum of 2 years' experience of working within a customer facing B2B role.
* Excellent communication skills, in particular an effective telephone manner that forges positive relationships with customers.
* High level of customer service; active listener.
* Confident in negotiation, using proven techniques to reach a win-win situation.
* Flexible and adaptable to help out the team.
* High level of accuracy and attention to detail.
* Accountable for their responsibilities, requiring minimal supervision to fulfil a varied role to a high standard.
* Positive 'can do' attitude.
* Responsive, with a 'service-driven' approach to deliver the 'wow' factor.
* IT proficient, with a good understanding of Microsoft Office and Outlook as well as CMS systems.


What You Will Learn & What Liquidline Can Offer You

Being a part of Liquidline is more than just a job - it's a chance to grow, develop and thrive We are deeply invested in the success of our team and our comprehensive benefits package is designed to support, and reward our employees. The package includes, but is not limited too:

* 25 Days Annual Leave + Bank Holidays: Extra time off to rest and recharge.
* Long Service Annual Leave Entitlement & Buy/Sell Scheme: More flexibility for your time off needs.
* Candidate Referral Program: Help grow our team and earn rewards
* Company Bonus Scheme: Celebrate success with us.
* Enhanced Sick Pay: Supporting you when you need it most
* Enhanced Parental Leave: Comprehensive support for your family journey
* Salary Sacrifice Pension Scheme: Save for your future with ease.
* Life Assurance & Income Protection (UK Only): Peace of mind for you.
* HSF Health Plan: Access affordable healthcare.
* YuLife Wellbeing Platform: One stop shop for wellbeing, rewards and support.
* Employee Assistance Programme: Mental health support, virtual GP services and more.
* Menopause Support via Stella App: Tailored support for this stage of life.
* Lunch on Liquidline & Bi-Annual Conferences: Enjoy lunch on Liquidline, and Bi Annual company conferences.

Liquidline is a fast-growing, family owned business that has expanded from 92 to over 300 employees since 2020. With ambitious plans for the next five years, there's never been a better time to join us Our dynamic and innovative environment offers endless opportunities for personal and professional growth.

We are proud to be an Equal Opportunities Employer, treating everyone with fairness, respect and appreciation. At Liquidline, we embrace diversity and value the unique experiences and perspectives of every individual. Together, we are always Winning Together

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