Head of Marketing - Shell Energy Trading
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What’s the role
The Marketing team in Shell Energy Trading is the singular integrated marketing team for all marketing activities globally for Shell’s offer for gas and power, across B2B and Trading. The team will also provide marketing support to LNG.
Location: United Kingdom
Job Family Group: Commercial and Retail
Worker Type: Regular
Posting Start Date: October 12, 2025
Business Unit: Downstream and Renewables
Experience Level: Experienced Professionals
What You’ll Be Doing
Your key accountabilities:
* Develop and implement a multi-year, integrated, multi-channel brand strategy to support profitable business growth and increase Shell Energy brand awareness and consideration.
* Deliver impactful thought leadership content and campaigns to strengthen and protect Shell’s offer to market for gas (incl. LNG) and power in targeted markets and amongst key customer groups.
* Work closely with Corporate Relations to drive gas, power, and LNG advocacy, and provide reputational support for carbon credits using digital, social, and conventional forums.
* Own and build a consistent global Shell Energy external narrative and brand positioning that supports Shell’s global strategy of ‘delivering more value with less emissions.’
* Develop external partnerships and collaboration opportunities to support business advocacy and thought leadership efforts.
* Implement an agile, globally driven, and locally implemented marketing plan across Shell Energy regions in line with long-term business strategy and growth targets.
* Engage and advise senior stakeholders (EVPs and SVPs) and the business leadership teams on Shell Energy’s external strategy and positioning.
* Work across Shell Energy Trading, B2B, and SLMT for an integrated marketing and customer engagement strategy to position Shell as a trusted partner in customers’ energy and decarb journeys.
* Develop competitively differentiated insights on key B2B customers segments in each market deploying digital marketing tools and programs to support lead generation.
* Deliver a world-class digital strategy with innovative new platforms and smart digital marketing tactics.
* Lead a team accountable for translating business strategy into customer focused and high value impact marketing plans, programmes, and deliverables, bringing in external perspectives and functional knowledge to competitively deliver business agenda for B2B, Trading, and LNG.
* Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI, with a particular focus on measuring and transparently reporting incremental value of digital marketing activity to determine best value for spend.
* Drive excellence by nurturing and promoting a best-in-class marketing culture and embedding core competencies and behaviours to drive high performance.
* Lead agency relationships to ensure “right fit” partners and best in class value delivery while creating global synergies for marketing ROI.
* Support acquisition or divestment of companies from a marketing and branding perspective
* Own the global and regional marketing budgets and drive accountability for delivering on time and within budget and with high ROI
* Embed Goal Zero mindset through visible management leadership.
Dimensions
* Team management of 19 staff across all regions
* Responsible for the marketing strategies and implementation of marketing plans for the global Shell Energy sub-brand and all regions to support overall business delivery
* Improve cost, discipline and resource efficiencies
* Improve ability to respond to regional opportunities while leveraging global scale & positioning
* Deliver consistent and compelling external narrative
* Marketing excellence and cost optimisation
* Global brand alignment for a strong and consistent Shell Energy brand
What You Bring
Successful candidate will be reporting to the Vice President Customer Solutions. The ideal candidate will need to be a demonstrated effective leader who can create collaborative, diverse, and unified teams globally. You must have an extensive communication and marketing background, commercial and strategic mindset, financial acumen, ability to articulate/message complex themes into digestible/meaningful narratives, and strong executive communications/presentations and the ability to lead cross business and functional teams. Deep understanding of gas, power, carbon trading, and LNG is fundamental with proven experience of delivering marketing, comms, and reputational strategies for each as well as driving thought leadership and advocacy positions.
* Bachelor’s degree in marketing, business, or other relevant field of study required
* Extensive years of combined marketing / brand & comms / business development / origination experience with significant years in an energy / trading organisation
* Significant experience in comms and reputation management
* Deep understanding of trading and proven delivery and experience working with trading teams with a focus on gas, LNG, power, and carbon credits
* Proven track record of delivery across teams, marketing, strategy & portfolio, commercial businesses, and projects
* Experience developing brands and customer offers with proven experience in delivering thought leadership content and campaigns for gas, LNG power, and carbon credits
* Ability to influence others, both peers and senior leaders
* Excellent verbal and written communications
* Strategic thinker with ability to connect across businesses to deliver end customer value
What We Offer
* Progress as a person as we work on the energy transition together.
* Continuously grow the transferable skills you need to get ahead.
* Work at the forefront of technology, trends, and practices.
* Collaborate with experienced colleagues with unique expertise.
* Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
* Benefit from flexible working hours, and the possibility of remote/mobile working.
* Perform at your best with a competitive starting salary and annual performance-related salary increase.
* Take advantage of paid parental leave, including for non-birthing parents.
* Join an organisation working to become one of the most diverse and inclusive in the world.
* Grow as you progress through diverse career opportunities in national and international teams.
* Gain access to a wide range of training and development programmes.
Disclaimer: Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
Seniority level
* Executive
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Oil and Gas
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