Senior CRM Manager – 12 month FTC
Great opportunity for an experienced CRM Manager, to join leading UK retailer on a 12 month mat cover.
The successful candidate will be responsible for experienced and commercially-minded CRM & Loyalty Lead to shape and deliver our customer communications and loyalty strategy.
Based in Brighton - Hybrid working – 2 days in office, 3 from home
Set and oversee the CRM campaign calendar across email, SMS and direct mail, delivered in partnership with the CRM Manager.
Build strategies to increase customer satisfaction, retention and revenue through both promotional and trigger-based CRM activity.
Contribute to the UK budgeting process with a focus on owned channels and customer marketing performance.
Manage and align CRM and Loyalty roadmaps in collaboration with IT, Digital, eCommerce and Retail to support growth in Customer Lifetime Value.
Deliver weekly trade updates and regular reporting on CRM and Loyalty performance, ensuring alignment with business KPIs.
Deliver and support multi-channel engagement campaigns across CRM, digital, eCommerce and retail.
Line manage a CRM Manager and a Loyalty Manager to ensure strategic delivery and commercial targets are met.
Ability to use data and insights to drive decision making
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
Competitive salary
Generous pension provision
Hybrid working arrangements
Professional development
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.