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Role: Email & Retention Marketing Manager (E-Commerce)
Function: Email and SMS Marketing | Klaviyo Campaigns & Flows | Retention Growth Strategy
Responsibility: Drive customer retention and revenue growth through email and SMS marketing for e-commerce brands.
Reports to: Head of CRM
Location: Hybrid/Flexible – Leeds Head Office & Remote Options
Compensation: £24,000–£35,000 + 26 Days Paid Holiday
About Soar With Us
Founded by Olly Hudson and Joe Marston in 2019, Soar With Us is one of the fastest-growing e-commerce advertising agencies in the UK, with a team of 40 A-Players. In 2024, we profitably spent over £250m across Meta, Google, and TikTok for brands like The Essence Vault, Art of Football, Bee Inspired, and more.
After a Major Internal Restructure In 2024, We’re On a Mission To Scale Our Retention Department To New Heights. As An Email & Retention Marketing Manager, You’ll Be At The Core Of This Growth, Executing High-impact Email And SMS Marketing Strategies Through Klaviyo, Driving Serious Results For Our Clients — All While Embodying Our Values Of:
* Extreme Ownership – full responsibility for your accounts and results.
* Quality – consistent excellence, from strategy to execution.
* Profit – making money is good, for us and our partners.
* Personal Happiness – loving what you do, every day.
Requirements
* Retention Strategy: Own and develop email and SMS retention strategies to drive customer loyalty, LTV, and profitability for e-commerce brands.
* Klaviyo Campaign Execution: Build, automate, and optimise email and SMS campaigns, flows, and customer journeys directly in Klaviyo.
* Performance Optimisation: Leverage Klaviyo data and reporting, Shopify insights, and Triple Whale analytics to refine campaigns and drive measurable revenue growth.
* Client Communication: Manage and build strong relationships with a portfolio of e-commerce clients, communicating regularly through Slack, Google Meet, and reports.
* Deliverability & Best Practices: Ensure all campaigns meet best practices for deliverability, compliance, and performance.
* Innovation & Upskilling: Stay ahead of the curve on Klaviyo features, e-commerce retention trends, and new tools. Bring new ideas and cutting-edge strategies to the team weekly.
* Specialist Development: Develop deeper expertise in a specialist area like SMS growth, deliverability, segmentation, or automation.
* Collaboration & Mentorship: Work closely with the Head of CRM to align on client strategies and outcomes. Help mentor junior team members through training and knowledge-sharing.
What Success Looks Like
6 Months:
* You're consistently improving client retention metrics (repeat rate, LTV, customer engagement).
* You've launched impactful new flows and campaigns across your client portfolio.
* You're seen as a go-to Klaviyo expert inside the team.
* The Head of CRM says: “We couldn't have scaled this fast without them.”
12 Months:
* You’re handling whale-size brands, known for delivering outstanding retention results.
* You’ve rolled out new retention tactics or technology (e.g., SMS strategy, hyper-segmentation) that the whole agency adopts.
* Promotion to Senior Email & Retention Marketing Manager firmly within reach.
24 Months:
* You’ve built a personal brand in the e-commerce retention world.
* You've introduced game-changing processes or Klaviyo innovations.
* You’ve helped mentor and grow the entire CRM department.
Requirements
Mindset:
* Ownership mentality: you win or learn, you never blame.
* Proactive, solutions-driven, and resilient under pressure.
* Attention to detail is second nature to you.
* Confident relationship-builder with strong communication skills.
* Ability to self-manage priorities in a fast-paced agency environment.
Skills & Experience:
* 2+ years hands-on experience with Klaviyo for e-commerce email marketing.
* Proven results in driving revenue through email flows, campaigns, and SMS.
* Familiarity with Shopify, Attentive, and Triple Whale.
* Agency experience preferred, or in-house experience with a 7–8 figure DTC e-commerce brand.
* Strong analytical skills — able to read the numbers and act on them fast.
Benefits
* Incredible Client Base: Work with fast-growing, exciting DTC brands globally.
* Skill Development: Access to diverse projects, training, and regular senior mentorship.
* 1:1 Coaching: Direct support from senior leadership to sharpen your e-commerce retention skills.
* Startup Energy: Be part of a fast-scaling agency where your ideas genuinely shape the future.
* Flexible Working: Balance remote working with vibrant collaboration days in Leeds.
* Social Life: Monthly social events and quarterly celebrations.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Advertising Services
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