Overview
Donnelly Group is hiring a dynamic, driven Sales Manager to lead the Volkswagen New and Used Car Sales team at our new dealership in Ballymena. Location: Donnelly & Taggart, 120-130 Antrim Road. This hands-on leadership role focuses on driving performance, developing people, and ensuring departmental growth through strong controls and customer focus. The company offers excellent facilities, industry-leading pay, and manufacturer training as part of its state-of-the-art facilities development.
We are expanding with the arrival of Volkswagen Passenger Cars and Škoda this autumn, creating an exciting time to join Donnelly Group.
Key Responsibilities
* Lead, coach, and motivate the sales team to meet and exceed targets for unit sales, profit per unit, finance, and add-on products.
* Manage daily operations of the new and used car sales departments.
* Ensure full compliance with FCA and Volkswagen Group Financial Services regulations and standards.
* Maximise profit opportunities in vehicle sales including finance, insurance, and accessories.
* Oversee and manage stock levels, ordering, and display.
* Monitor and analyse KPIs such as conversion rates, enquiry levels, stock turn, and sales pipeline health.
* Deliver a customer-centric sales process that supports high levels of retention, online reviews, and CSI scores.
* Conduct regular one-to-ones, team meetings, and performance reviews.
Work collaboratively with aftersales and marketing to generate leads and promote brand visibility.
What You Will Need To Succeed
* Minimum 2 years in a Sales Manager role within a franchised dealership (Volkswagen brand experience desirable but not essential).
* Strong understanding of F&I processes, new and used car operations, and current FCA compliance.
* Excellent leadership and people development skills.
* High level of organisation, attention to detail, and ability to work under pressure.
* Comfortable using DMS systems, online lead management tools, and manufacturer platforms.
* Demonstrates a customer-first approach and ability to build rapport and trust quickly.
* Target-driven and motivated by performance and team success.
* Full valid Driving Licence.
* Right to Work in the UK.
We Can Offer
* Competitive Salary & OTE
* Company Car
* Contributory Pension
* Life assurance scheme
* Company Health & Wellbeing package including Kingsbridge Hospital Diamond Club
* 30 days annual leave
* Cycle to work scheme
This is not an exhaustive list of duties and the post holder will be required to undertake any other reasonable duties as discussed with the line manager.
The company reserves the right to expand the shortlisting criteria to facilitate the process.
Donnelly Group is an equal opportunities employer.
Required Criteria
* Minimum 2 years in a Sales Manager role within a franchised dealership (Volkswagen Group brand experience desirable but not essential).
* Strong understanding of F&I processes, new and used car operations, and current FCA compliance.
* Excellent leadership and people development skills.
* High level of organisation, attention to detail, and ability to work under pressure.
* Comfortable using DMS systems, online lead management tools, and manufacturer platforms.
* Demonstrates a customer-first approach and ability to build rapport and trust quickly.
* Target-driven and motivated by performance and team success.
* Full Valid Driver’s Licence.
* Right to Work in the UK.
Desirable Criteria
Closing Date: Friday 24 October 2025. Contract Type: Full-time. Salary: Based on Experience.
Job location: Belfast, Northern Ireland, United Kingdom.
Job Function
* Sales and Business Development
* Industries: Motor Vehicle Manufacturing
Note: This description reflects the original content and responsibilities of the role. The information is intended for applicants and is not exhaustive of duties.
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