Overview
Join to apply for the Social Media Manager role at Clays.
About Clays: We are the ultimate indoor clay shooting experience and cocktail bar. We bring the thrill of British clay target shooting to the heart of the city. As we expand locally and globally, we’re excited to share our love for British charm and competitive gaming with the world. Clays is a place for adrenaline-pumping, fun-filled experiences for colleagues and friends alike.
We’ve been named one of the UK’s Best Workplaces 2025 by Great Place To Work UK, reflecting our focus on growth, development, and a positive work environment.
Note: This is a hybrid role with office preference, occasional evening or event work required due to the nature of social media coverage.
Duties & Responsibilities
* Develop and implement social media strategy aligned with Clays brand objectives, target audience, and industry trends.
* Plan and deliver the social content calendar, coordinating with wider marketing campaigns, promotions, PR, and industry trends.
* Lead influencer programmes from strategy through activation, building strong relationships and delivering measurable impact.
* Collaborate with the paid media agency to shape and optimise paid social campaigns.
* Curate user-generated content (UGC) to build brand authenticity and drive customer acquisition.
* Manage and optimise social media budgets to maximise impact.
* Deliver KPIs and report on performance, providing strategic insights to inform future campaigns and adapt strategies to improve results.
* Collaborate with the Head of Marketing and Marketing Manager to contribute to Clays' wider marketing strategy.
* Approve creative content produced by content creators, influencers and designers.
* Represent social media strategy in cross-functional meetings with marketing and other departments.
* Stay on top of the latest social media trends, platform updates, and emerging best practices to keep Clays innovative and engaging online.
Skills and Experience
* 3+ years experience in a social media leadership role (hospitality, lifestyle, or entertainment industries desirable).
* Proven ability to develop and implement high-impact campaigns and social strategies.
* Strong understanding of paid media advertising and influencer marketing.
* Experience managing budgets and cross-channel campaigns.
* Creative flair with the ability to craft compelling visuals, videos, and written content tailored to different platforms.
* Strong decision-making and communication skills.
* Willingness to experiment with new ideas, approaches, and tools to drive innovation.
* Energy, creativity, and a sense of fun to contribute to team culture.
* Experience building and maintaining strong relationships with cross-functional teams.
* Excellent communication and leadership abilities.
What You’ll Get In Return
* Competitive Salary: Base salary of £42,500 depending on experience plus a performance-related bonus.
* Holiday: 32 working days’ holiday pro rata each year, with progression up to 36 days with length of service.
* Colleague Discounts: 50% off during off-peak periods and 25% during peak periods for you, friends, and family.
* Paid Breaks: Compensation for breaks.
* Health Care Cash Plan: Up to £995 for reclaimable appointments and treatments, plus Virtual GP access.
* Career Growth: Clayers Academy online learning platform and opportunities for growth; globally recognized qualifications funded by Clays.
* Celebration Day: An extra paid day off each year for a meaningful celebration.
* Parental Leave: Market-leading policies with 13 weeks at 100% pay for maternity, adoption, paternity, and partner leave after 12 months of service.
* Employee Assistance: 24/7 support and up to 8 counselling sessions.
* Volunteer Day: One paid day off annually to give back to the local community.
* Birthday Gift: A special gift to celebrate your birthday.
* Pension Scheme: Non-contributory pension with a minimum 3% employer contribution and 5% employee contribution.
* Recognition and Incentives: Team recognition and rewards through the Shooting Stars programme.
* Hospitality Discounts: Access exclusive discounts via Hospitality Rewards.
* Meals Provided: Free meals for colleagues working operational shifts.
Location: London, England, United Kingdom. This role is hybrid with office-first arrangement and occasional evening or event work may be required.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Hospitality
Referrals increase your chances of interviewing at Clays. Get notified about new Social Media Manager jobs in London, England, United Kingdom.
#J-18808-Ljbffr