Overview
Executive Education Marketing Manager role at University of St Andrews Business School. The Business School unites the disciplines of Economics, Finance and Management to develop globally-minded leaders. The role supports marketing its Executive Education portfolio and strengthens the Business School brand through multi-channel marketing and targeted digital campaigns.
Responsibilities
* Lead multi-channel marketing activities to drive enrolments for online and in-person Executive Education programmes.
* Develop and implement marketing strategies that expand the Business School’s reach in Executive Education with a focus on owned and paid media.
* Collaborate with the Communications, Marketing and Public Affairs unit, Admissions and other university services to align priorities.
* Create high-quality content for coordinated marketing campaigns, using storytelling and creative flair to support the University Strategy 2022–2027 and the Business School’s Executive Education portfolio.
* Work with academic and professional teams across the Business School to map priorities and opportunities, delivering engaging digital and traditional content for prospective students and executive audiences.
* Build relationships with stakeholders and global influencers to strengthen the University’s narrative around the Business School and its Executive Education offerings.
* Across the role, craft data-driven marketing content and campaigns to drive recruitment for the School’s programmes.
Qualifications
* Previous experience in strategic marketing, digital marketing, and content development at manager level is essential.
Location, Hybrid Working and Travel
This is a hybrid role with regular travel to the University. The Executive Education Marketing Manager will be based primarily in St Andrews across various Business School locations and may work from Walter Bower House at Eden Campus. Homeworking is available in line with the University’s hybrid working policy.
Benefits
* Annual leave of 34 days, plus 5 public holidays
* Membership of the S&LAS Pension Scheme with generous employer contributions
* Hybrid working environment with partial homeworking and family-friendly policies
* Staff discount scheme for local and national goods and services
* Free staff parking, employee Carshare and Cycle to Work Schemes and subsidised local bus travel
* Subsidised sports membership, reduced tuition fees on degree programmes for staff, access to training and development including LinkedIn Learning, library facilities, salary sacrifice schemes
Additional information
Closing Date: 31 October 2025
Interview Date: W/C 17 November 2025
Please quote ref: AD2775LS
Job Description: AD2775LS FPs.pdf
Salary: £42,254 - £46,049 per annum (with scope to consider a higher salary depending on experience)
Start Date: As soon as possible
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Strategy/Planning
* Higher Education and Marketing Services
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