Join Barclays as a Campaign Manager within the Chief Data and Analytics Office (CDAO) where you will be a key player in supporting BUKs commercial and transformation agendas. This role is responsible for delivering engaging, customer‑centric communication campaigns across multiple direct channels, ensuring messages are communicated at the right time and via the most effective channel. A Campaign Manager leads a virtual team, working to plan and execute strategic communication initiatives that align with required business outcomes.
Responsibilities
* Lead the end‑to‑end delivery of large‑scale customer communication campaigns. Execute well‑timed, audience‑targeted communication plans that align with business operational and commercial objectives.
* Ensure all campaign elements – timing, budget, risk, and governance – are in control across all functions.
* Act as an influential partner across the organisation to align campaign objectives with wider business strategies, supporting multiple programs such as audience builder and process simplification.
* Lead high‑impact communication campaigns, working with a dedicated team and driving BUKs transformation agendas through effective messaging strategies.
* Manage competing priorities across multiple campaigns, delivering in parallel, resolving issues and influencing stakeholders.
* Deliver change projects that help the organisation achieve its strategic objectives, ensuring on‑time, on‑budget, in‑control delivery and compliance with regulatory requirements and internal policies.
* Develop and manage project plans that outline scope, objectives, timelines and resource requirements for change projects.
* Communicate with stakeholders, including senior management, project teams and external partners, to keep them informed of progress and ensure expectations are met.
* Manage project teams, ensuring proper resourcing and adequate skills for delivery.
* Manage project budgets and ensure projects stay within agreed budgets.
* Create reports on project progress to ensure solutions are delivered on time and within budget.
* Identify, assess and mitigate project risks, assumptions, issues and dependencies.
* Facilitate change management activities, including training and communication, to embed change projects successfully.
Assistant Vice President Expectations
* Advise and influence decision‑making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/business divisions.
* Lead a team performing complex tasks, using professional knowledge and skills; set objectives, coach employees and appraise performance.
* Demonstrate clear leadership behaviours: Listen and be authentic, Energise and inspire, Align across the enterprise, Develop others.
* Lead collaborative assignments and guide team members through structured tasks, identifying additional specialisations as needed.
* Consult on complex issues and advise People Leaders to resolve escalated issues.
* Identify ways to mitigate risk and develop new policies/procedures supporting control and governance.
* Take ownership for managing risk and strengthening controls related to the work performed.
* Work closely with other areas requiring cross‑functional coordination to achieve organisational objectives.
* Collaborate with other areas to stay aligned with business activity and strategy.
* Engage in complex data analysis from multiple internal and external sources to solve problems creatively.
* Communicate complex information, including sensitive content, to stakeholders, management and virtual teams.
* Influence or convince stakeholders to achieve outcomes.
Experience and Skills
* Proven track record of delivering impactful, large‑scale external customer communication campaigns with high attention to detail and effectiveness.
* Strong stakeholder management experience across large organisations, with excellent influencing skills.
* Excellent verbal and written communication skills; ability to articulate complex ideas to stakeholders, management and virtual teams.
* Resourceful and agile; ability to manage multiple priorities and pivot quickly between planning, troubleshooting and governance control tasks.
* Technical knowledge of communication platforms – familiarity with tools such as Salesforce Marketing Cloud, decisioning engines and document composition platforms (e.g. OTX).
* Experience in managing process improvement and simplification projects, and understanding of procedure documentation.
* Knowledge and experience in managing operational risks, ensuring compliance and governance throughout campaign delivery.
* Other highly valued skills: technical, change, risk management and digital/technology proficiencies.
This role is based in Northampton, with a hybrid working model of working a minimum of 2 days per week in the office.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship and the Barclays Mindset – Empower, Challenge and Drive.
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