Position
PR Associate Director
Location
London
Career Level
Associate Manager
Responsibilities
Client servicing/management
* Establish and capitalize on multi-level client relationships across each business.
* Manage client expectations and push back when required, acting as a consultant.
* Grow each account year on year through proactive selling of value‑add services, group products and services.
* Effectively manage a portfolio in line with company budgetary targets.
* Maintain a clear strategy to grow the portfolio against agreed targets, reporting to the Executive PR Director.
* Deliver strong written work, including proposals that meet high quality standards and achieve results.
Strategic comms & council
* Strategically assess the client’s communication challenges, articulating the strategy succinctly and delivering ongoing strategic counsel.
* Provide brand and PR consultancy, highlighting multi‑channel opportunities when appropriate.
* Consider audience and channel in all proposals, thinking broadly about digital, social and content‑led strategies and drawing on wider skill‑sets from across the agency.
* Display the appropriate level of knowledge, skills and confidence to direct and manage all aspects of the communications programme.
* Work with and provide support and coaching to the team on strategic communications.
* Have a clear and strong understanding of the PR and social landscape, offering strategic counsel to both existing and prospective clients.
Commercial/financial management
* Develop accurate budgets for all client activity, ensuring group services are described and costed appropriately.
* Create accurate resource plans.
* Manage client servicing levels within pre‑agreed levels, ensuring all activity falls within the client contract.
* Share all financial updates, including organic target updates, with the Executive leads and finance team.
* Assign relevant fees to the appropriate rollers (e.g., TWW, Design).
* Monitor financial data, ensuring organic growth targets are always up to date.
* Deliver specialist agency products and services (media training, message development, digital strategy, trends workshops) to increase high‑value revenue potential.
New business
* Co‑own and manage the new business process, from qualification to pitch, with support from the Executive Director where required.
* Work effectively with the central new business team and maximize all potential leads.
* Generate new business opportunities through personal leads, contacts and connections.
* Proactively identify new revenue streams through value‑add services for both existing clients and new business.
* Generate organic growth through the wider TMW and Accenture business by building key connections.
Leadership
* Be approachable to all team members, encouraging involvement and listening to others’ points of view.
* Provide coaching and informal training to increase team capability, motivation and value to the business.
* Proactively manage performance to guide and direct the team, addressing any issues.
* Work effectively with the leadership team and HR to consider team shape, needs and challenges.
About You
* Insightful, culturally tuned‑in, and passionate about PR and creativity.
* Confident in the spotlight – able to lead senior conversations and influence outcomes.
* Emotionally intelligent and adaptable – able to build trust across diverse teams and clients.
* Collaborative and ego‑free – focused on impact, outcomes and making a difference.
* High energy, curious, and driven by possibilities.
Benefits
* Competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits.
* Up to 30 days of leave each year plus 3 extra volunteering days per year for charitable work of choice.
* Family‑friendly and flexible working policies.
* A range of generous parental leave offerings.
* Attractive pension plan with financial wellbeing support and resources.
* Private healthcare insurance plan and mental wellbeing support.
* Employee assistance programme, career development and counselling.
Accenture reserves the right to close the role at any time.
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