Overview
You'll join our Digital Experience team in creating amazing digital experiences for our users across RNLI.org, sister sites, and drive performance in line with our organisational objectives. This means managing the delivery from start to finish of organic and paid search campaigns, by using an efficient process, and delivering quality & valuable outcomes. Utilising skills across industry research, creating benchmarks, quality assurance, testing, analysis & optimisation. You'll be proactive in identifying opportunities for improvement in line with our Digital Principles, which include; utilising voice-of-the-user feedback and analytics data, test & learn and collaborative working. A hands-on approach and a specialism for search is key - as is commercial orientation, since you'll be looking to make a real impact on our mission to prevent drowning. Building strong relationships across organisational teams, you&aposll work closely with our content and marketing teams and the wider Digital team in particular, acting as a colleague, collaborator and catalyst for innovative work throughout. With one eye on the future, you'll define what search means for the organisation and will work with third party partners in the execution of this strategy and vision.
Responsibilities
* Demonstrable experience in search engine optimisation & paid search campaign management
* Understanding of the key algorithm updates and SEO implications
* Extensive understanding of best practice bid strategies for PPC and paid media to support in campaign optimisations
* Understanding of Search Engines' best practices and industry trends
* Ability to change strategies and adopt new techniques as the search space evolves
* Proficient use of various SEO/SEM tooling including, but not limited to: Screaming Frog, Google Search Console, Google Analytics, Keyword Research Tools, SEMRush or Ahrefs, MOZ, Google Ads, Search Ads 360, Google Grant
* Strong working knowledge and experience with data reporting ad visualisation tools
* Advanced knowledge of Excel to include pivot tables, vlookups, sumifs, and charts
* Ability to communicate with stakeholders effectively and confidently through email, reporting and presentations
* Expert in AI within search, including generative engine optimisation (GEO)
About RNLI
The RNLI is the charity that saves lives at sea. We are driving fast paced, transformational change that is allowing us to save more lives in new and innovative ways. Our lifeboat crews and lifeguards need a dedicated, professional and talented team behind them so whatever the weather they can operate to the highest standards and save lives at sea. Working together with partners and communities, we aim to educate, influence, supervise and rescue those at risk from drowning. We see digital technologies as a crucial in helping us achieve this goal.
Benefits
* Salary: £41,242 to £48,520 (dependent on experience)
* Flexible working
* 26 days' annual leave plus Bank Holidays
* Outstanding pension scheme (contributions of up to 16% of basic salary)
* Life assurance
* Health and dental cash plan
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