About the Role
:
You will be a crucial part of our Customer Tech team supporting on the delivery of Personalisation Strategies with clients wanting to drive customer centric experiences. The successful candidate will need to have a particular expertise in Marketing Automation and Customer Data Platforms. Particular focus areas will be:
1. Customer Data Strategy: Understanding data-driven approaches for audience building and segmentation for marketing campaign activation
2. Personalisation and decisioning strategies and capabilities
3. Data Orchestration: Integrating data seamlessly across platforms
4. Product ownership, business analysis, project management (agile) and core consulting skills
5. Strong technical understanding of commercial platforms in the personalization and CDP domains
Your Responsibilities:
You will be part of a high performing team tasked with supporting in growing the personalization and CDP capability and knowledge. You should have demonstrable experience in the following areas:
Digital Marketing Platform Consultant:
6. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools
7. Conduct vendor assessment, client’s MarTech/ AdTech capability assessment
8. Provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack
9. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.
10. Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
11. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects
12. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the personalization and CDP domain
Other skills:
13. Excellent oral and written communication skills
14. Creating and maintaining client relationships
15. Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
16. Proficient in marketing research and analysis
17. Ability to establish and build on working relationships effectively
18. Ability to solution and budget projects/ engagements for clients
19. Experience in working with middle to senior management levels within existing organization / client organizations
20. Strong experience in shaping and driving engagements
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.
Visit us atwww.accenture.com
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