Job Title: Head of Ecommerce
Are you a visionary leader with a passion for driving ecommerce success? We are seeking an experienced Head of Ecommerce to lead our sales activities. This role is critical in achieving and surpassing revenue targets, as well as strategically developing the long-term growth of our D2C channel.
Key Responsibilities:
1. Strategy Development: Create and implement an overarching Ecommerce plan, ensuring all channels perform as expected in both the UK and international markets.
2. Channel Optimisation: Collaborate with Digital Acquisition teams to optimise PPC, SEO, and Affiliate channels.
3. Performance Management: Work closely with Heads of Sales to evaluate Ecommerce performance and develop action plans.
4. Revenue Streams: Partner with commercial and marketing teams to establish new revenue streams like in-feed social purchases, live shopping, and social shops to drive growth.
5. Customer Journey Planning: Use your expertise in DXP (Optimzely) and data platforms to recommend and lead campaign workflows and onsite customer journey mapping.
6. Customer Segmentation: Advise CRM and marketing teams on customer segmentation based on DXP data to improve targeting efforts.
7. Campaign Collaboration: Coordinate with Marketing on launch plans and content design for campaigns.
8. Content Design Oversight: Champion customer-centric design models and ensure the site is optimized for SERP.
9. Conversion Modelling: Work with Insights teams to develop conversion models for ecommerce channels.
10. Roadmap Alignment: Brief UX and Technology teams on the ecommerce roadmap to meet development timelines.
Leadership and Innovation:
* Inspire teams to innovate sales approaches, staying ahead of industry trends and customer insights.
* Provide feedback on website performance to enhance functionality and customer experience.
* Deliver a unified international ecommerce sales strategy to ensure growth and target achievement.
* Oversee site visual merchandising and optimise content based on insights.
* Use sales data and content analysis to guide Merchandising and Trading decisions.
* Forecast and plan online product and campaign returns.
* Share accountability for overall strategy, culture, and performance as part of the Senior Management team.
* Continuously research market conditions and competitors, adapting plans accordingly.
Requirements:
* Substantial experience in delivering sales targets in a D2C retail environment.
* Experience overseeing Content Design and working with UX/UI Designers.
* Knowledge of Optimzely or similar Digital Experience Platforms preferred.
* Significant experience in a consumer-facing industry, working with Director/C-suite stakeholders.
* Strong CX behaviour demonstrated through data.
* Experience with behavioural analysis and tools like GA4, Semrush, Clarity, and BI tools.
* Solid understanding of Performance Marketing, including PPC, SEO, and Affiliates.
* Experience with conversion modelling and behavioural prediction methodologies.
Personal Attributes:
* Sales-driven with a commercial mindset, always seeking to maximise return.
* Entrepreneurial spirit with a passion for growing brands.
* Data-driven decision-maker with strong analytical skills.
* Proactive and adaptable to market changes.
* Strong presentation and communication skills.
* Demonstrates key business, commercial, and financial management skills.
This is a hybrid working role, requiring once-weekly in-office presence, within a fantastic employer and a great culture!
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