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Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.
This role offers a fantastic opportunity to further your career in Ecommerce and Digital Marketing whilst working for one of the leading technology companies in the UK. Sitting within the GB Direct to Consumer team, a successful candidate will contribute towards the ambitious growth of Dyson’s online presence in the UK market. Joining this fast-paced team, you’ll be responsible for unlocking the commercial potential of Dyson’s direct to consumer website, optimising performance and user experience across end-to-end customer journeys.
About the role
The E-Commerce Trading Manager will help drive the strategic direction of the digital business. This involves (but is not limited to) managing, administrating and optimising performance of the UK Dyson website and Dyson Outlet Stores from a technical, commercial and experiential perspective. The role requires a high level of digital and commercial acumen, plus strong leadership and team management skills. You will also be responsible for a seamless end-to-end onsite owner experience across GB&I, both from a technical backend perspective as well as from a merchandising perspective. You will plan, lead, and deliver projects to drive the continuous improvement of the GB&I onsite experience.
As our Trading Manager, you will:
Trading
- Work with the Head of Ecommerce to monitor and improve Ecommerce performance by devising and delivering e-commerce growth strategies.
- Work with trading managers and senior analyst to identify optimisations needed in each category based on performance.
- Responsible for campaign performance and incremental units driven by optimisations, A/B tests and enhancements.
- Deliver on-site excellence, refining the shopper journey and relevant KPIs to maximise conversion.
- Monitor our out of stock and site search reports and work with the Ecommerce Executives to ensure actions are taken to maintain site health.
Merchandising excellence
- Oversee and optimize merchandising activities with the goal of creating a premium environment and amplifying customer engagement through CVR and NPS as well as driving revenue.
- Challenge the status quo and implement best practices and industry standards for effective merchandising.
- Own the onsite experience from technical point of view by fully understanding our systems and platform landscape.
- Create a roadmap of enhancements needed for GB&I to set us up for success. Brief and prioritise enhancements with KPIs in mind.
Collaboration
- Align all site performance and content to the media strategy, collaborating with the Digital Media team to understand key drivers and opportunities for optimisation.
- Work with the global optimisation team to create a roadmap of all A/B tests we will run across GB&I and present this back to key stakeholders, outlining the timeline, and key insights into what worked well and what didn’t.
- Work closely with group and regional teams as well as local teams to develop a seamless customer journey.
Performance monitoring and reporting
- Develop and maintain key performance indications (KPIs) to measure the success of merchandising strategy and campaigns across GB&I.
- Use data from Adobe Analytics, Google Analytics and Medallia to indentify opportunities and risks and take decisions to optimise based on learnings. Challenge your team to track onsite performance against KPIs daily.
- Prepare and present regular reports into key stake holders on merchandising initiatives and results.
Team leadership
- Provide mentorship and guidance to team members, promoting professional development and skill enhancement.
- Work and lead channel owners to deliver perfect expereinces from all channels, collaborating closely.
Technical requirements
- Experience of multiple content management systems and ecommerce engines; ideally Adobe Experience Manager and Hybris.
- Sound working knowledge of A/B testing methodologies, practices and analysis.
- Solid understanding of UX best practices for a D2C website.
About you
To succeed in the role, we expect you to have:
Strong analytical skills with attention to detail and the ability to identify new opportunities.
Proficiency in Adobe Analytics, Google Analytics, and other analytics tools.
Excellent communication and presentation skills at all stakeholder levels.
Project management skills, able to organize priorities and work efficiently to deadlines.
Collaborative mindset, comfortable working with colleagues across countries and cultures.
Previous experience in digital and eCommerce, preferably in a fast-paced, sales-driven environment.
Owner-first mindset, understanding and prioritizing actions that enhance owner experience.
Self-motivated and proactive, with a bias for action and a positive attitude.
Fluent in English; additional language skill, beneficial.
Experience in team management and leadership, driving accountability and fostering innovation
Performance-related bonus scheme
Life assurance
Discounts on Dyson machines and retail purchases
Lifestyle
Generous holiday allowance of 27 days (plus bank holidays)
Free on-site lunches, fruit, and hot drinks
Electric vehicle salary sacrifice scheme
Option to purchase additional holiday days
Health
Private medical insurance and dental insurance
Employee assistance programme
Digital GP services
On-site physiotherapy and GP services
Prescription service
Fertility treatment support
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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