Job Title: Regional Sales Manager
Location: Norfolk, Suffolk & Essex
Company: Stow Healthcare
Reporting to: Head of Sales & Marketing
Role Overview
The Regional Sales Manager will be responsible for driving occupancy, revenue growth and sales excellence across Stow Healthcare’s existing portfolio of homes in Norfolk, Suffolk and Essex. Acting as a senior commercial leader, the role will support and develop Home Managers and Sales teams, ensuring consistent delivery of a high-quality, relationship-led sales experience aligned with Stow Healthcare’s values and brand.
This is a hands-on role, balancing strategic oversight with operational involvement, coaching teams to maximise enquiry conversion while building strong referral networks across the region.
Key Responsibilities
Sales Leadership & Performance
* Deliver regional occupancy and revenue targets across the existing portfolio
* Analyse performance data, forecasts and KPIs to identify opportunities and risks
* Implement and embed best-practice sales processes to improve enquiry handling and conversion
* Drive a culture of accountability, professionalism and customer-centric selling
Team Development & Support
* Coach, mentor and develop Home Managers and Sales colleagues to achieve strong and consistent results
* Conduct regular reviews, pipeline meetings and one-to-one coaching
* Identify training needs and work closely with central teams to upskill sales capability
* Act as a visible, supportive leader across the region
Stakeholder & Relationship Management
* Build and maintain strong relationships with key local stakeholders, referrers and influencers
* Support homes with community engagement, events and partnership activity
* Act as a senior ambassador for Stow Healthcare, promoting its values, quality and reputation
Strategy & Collaboration
* Work collaboratively with Marketing, Operations and Care teams to align commercial and operational goals
* Support the implementation of regional and group sales strategies
* Share insight and best practice across the wider business to drive continuous improvement
Governance & Brand Standards
* Ensure all sales activity complies with regulatory, ethical and company standards
* Champion the Stow Healthcare brand, ensuring a consistent and premium customer experience
* Monitor competitor activity and market trends to inform regional strategy
Skills & Experience
Essential:
* Proven experience in a regional or senior sales role, ideally within care, hospitality, property or a service-led environment
* Strong track record of delivering occupancy or revenue targets across multiple locations
* Experience coaching and developing high-performing sales teams
* Excellent commercial acumen with the ability to interpret data and translate insight into action
* Outstanding communication and relationship-building skills
Desirable:
* Experience within the private care or retirement living sector
* Knowledge of the Norfolk, Suffolk and Essex care market
* Familiarity with CRM systems and sales reporting tools
Personal Attributes
* Professional, credible and values-driven
* Resilient and adaptable, with a hands-on approach
* Highly organised with strong attention to detail
* Passionate about delivering exceptional customer experiences
* Collaborative and supportive leadership style