As part of the growth strategy for the business, the Media Operations Manager (Burton-on-Trent office) will report to the Head of Media and will play a key role in driving growth and commercial performance across all media channels.
The role is accountable for accelerating and protecting growth in our media support for GK Group by managing operating infrastructure, from BAU workflows and process improvements within channel teams, supporting media reporting and communications with Managed Divisions and other Central Functions, connecting to IT and Digital and Insights.
This role will manage new media infrastructure projects, develop and own media measurement operations, and support cross-channel support functions
Key Accountabilities:
1. Support the Head of Media, and Media Management team in delivering all cross-channel initiatives
2. Co-ordinate across all channel agencies to ensure best practice – working in partnership with Media Channel Owners and Procurement
3. Represent the Media team as Subject Matter Expert on strategic working groups.
4. Ownership of key development Programme, with a sizeable budget and target
5. Hold responsibility for Media reporting processes and build out unified media reporting infrastructure and dashboards.
6. Manage team budget process and Business Planning process in partnership with multiple corporate stakeholders
7. Supplier Management: create appropriate agency governance framework, and then own process in partnership with channel owners/relationship owners
8. Manage integrated media response process and delivery across media channels
9. Develop Media comms schedule to promote business understanding of Media across senior stakeholders, Mktg/Finance teams, and broader business operations.
10. Stay abreast of the latest developments, changes and trends in advertising and paid media channels
11. Ensuring team productivity and flawless execution of our digital media process
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
12. The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
13. Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
14. Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
15. Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
16. Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
17. Wagestream – access your wage before payday for when life happens.
18. Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Qualifications
Technical & Professional Expertise Required:
19. At least 5 years of cross-channel media campaign management experience, encompassing ATL and digital disciplines, with a strong bias to measurement and data insights
20. Demonstrable track record of delivery and an ability to lead, plan and execute projects to an extremely high standard and to demanding deadlines
21. Ability to express complex technical/media concepts simply and effectively.
22. Understanding media measurement metrics and challenges
23. Experience in producing clear and insightful presentations that deliver key messaging at the appropriate level of the organization
24. Confident in matrix organisation, with excellent influencing and relation-building
25. Fluent at planning and forecasting campaigns at both brand and performance ends of the funnel
26. Demonstrable experience operating at local level, stimulating footfall for retail or similar
27. A strong communicator that can adapt for audiences of varying degrees of knowledge
28. Experience working with creative teams to influence content and asset production to maximise channel performance
29. Successfully demonstrated ability to wear multiple hats - hands on execution, optimisation, tactical planning, managing relationships with platforms etc.
30. Experienced in managing end to end user journeys, and testing to improve conversion
31. Knowledge of ad tech landscape including areas such as viewability & verification, audience platforms, measurement, page tagging, pixel creation, troubleshooting & configuration etc.
Competency Requirements
32. A true team player with a positive and proactive attitude
33. Proactive with strong planning, organisational and prioritisation skills
34. Autonomous and confident making decisions and advising under pressure
35. Ability to multi-task and to work independently on multiple projects simultaneously
36. Strong stakeholder management and influencing skills
37. A genuine desire to work within the pub and restaurant sector
38. A self-starter with the desire to constantly learn, grow and be the best you can be
39. Willing to adapt to the changes and needs of the business and project context
40. Shares Greene King's values and wants to be part of them