Job Role: Lead BI Analyst
Reports to: Operations & Delivery Director
Location: Manchester
About the role
The Lead BI Analyst will lead our efforts in transforming raw data into actionable insights that drive business growth and operational excellence own sales analytics and deliver data-driven insights that empower our revenue generating organisation. This role will be responsible for building and maturing our BI capabilities with a strong focus on market intelligence robust performance management metrics sophisticated reporting and analysis and the continuous refinement and enablement of our data processes and systems. You will be a key partner to various departments including Data & Reporting Sales Marketing Finance and Product providing the intelligence needed for informed decision-making. Collaborate with the GTS team to ensure data requirements are fully captured.
Escode Division
The Escode part of NCC Groups family of brands is a leading global provider of provider of Software Escrow IP Escrow and Verification Services with over 18000 customers worldwide and offices all over the world.
With more than 40 years experience our story begins in 1988 when we identified that businesses were becoming increasingly technology-dependent but no safety mechanism existed to protect those using the software applications or even the vendors themselves. As creators of the software escrow category we are proud to be in the position to set standards for the wider industry and shape and influence its direction.
Take a look at our website here to learn more about Escode :
Key Accountabilities
* Lead the collection analysis and synthesis of external market data including competitive analysis, industry trends, customer demographics and economic indicators.
* Develop and deliver comprehensive market intelligence reports and presentations that provide actionable insights to senior leadership for strategic planning, market entry and product development.
* Identify emerging market opportunities and threats advising on their potential impact on the business.
* Develop and implement predictive models for key business areas such as sales forecasting, customer churn prediction, lead scoring, price and resource optimization.
* Collaborate with the Data & Reporting team to integrate AI-driven insights into operational workflows and decision-making tools.
* Evaluate and recommend new AI / ML technologies and approaches to enhance our predictive capabilities and drive competitive advantage.
* Define, develop and maintain a comprehensive suite of key performance indicators (KPIs) and metrics across critical business functions (Sales, Marketing, Customer Success etc.).
* Oversee the generation of regular and ad-hoc reports for various business units ensuring accuracy, timeliness and clarity.
* Conduct deep-dive analyses to uncover root causes of performance fluctuations, identify correlations and predict future trends.
* Present complex analytical findings in an understandable and actionable manner to non-technical audiences.
* Act as a primary liaison between technical data teams and business stakeholders translating business requirements into technical specifications and vice versa.
* Manage multiple projects simultaneously prioritising based on business impact and strategic alignment.
* Develop dashboards and reports that track pipeline health, win rates, forecast accuracy, quota attainment and rep productivity.
* Provide actionable insights into sales funnel conversion, territory coverage and growth opportunities.
* Partner with Sales, Marketing and RevOps leadership to improve forecast accuracy and pipeline predictability.
* Identify early warning signals for deal slippage, stalled opportunities or at‑risk accounts.
* Analyse customer acquisition, expansion and retention trends to support go‑to‑market strategy.
* Provide data‑driven recommendations on territory design, capacity planning and incentive structures.
* Build scalable dashboards (Tableau, Power BI, Looker etc.) tailored for executives, managers and frontline reps.
* Ensure self‑service reporting capabilities and a single source of truth for revenue data.
* Work with Sales Leadership on performance coaching, insights, rep enablement and quarterly business reviews.
* Partner with Marketing to analyse lead quality, campaign impact and funnel conversion rates.
* Collaborate with Finance to align on revenue reporting, bookings and growth projections.
* Guide junior analysts promoting best practices in sales analytics and BI.
* Drive data literacy within the sales organization ensuring stakeholders can effectively use BI tools.
Skills & Requirements
* Bachelors degree in Business Analytics, Statistics, Economics or related field (Masters a plus) or equivalent work‑based experience.
* Extensive experience in BI, Sales Analytics or Revenue Operations with experience operating in a lead or senior role.
* Expertise in BI tools (Tableau, Power BI, Looker etc.) and strong SQL skills.
* Experience working with CRM platforms (Salesforce preferred) and sales performance data.
* Strong understanding of B2B SaaS sales cycles, funnel metrics and forecasting best practices.
* Exceptional analytical problem‑solving and storytelling skills with the ability to influence senior stakeholders.
About your application
We review every application received and will get in touch if your skills and experience match what were looking for. If you dont hear back from us within 10 days please dont be too disappointed we may keep your CV on our database for any future vacancies and we would encourage you to keep an eye on our career opportunities as there may be other suitable roles.
If you do not want us to retain your details please email All personal data is held in accordance with the NCC Group Privacy Policy ( ()). We are committed to diversity and flexibility in the workplace. If you require any reasonable adjustments to support you during the application process please tell us at any stage.
Please note that this role involves mandatory pre-employment background checks due to the nature of the work NCC Group does. To apply you must be willing and able to undergo the vetting process. This role being advertised will be subject to BS7858 screening as a mandatory requirement.
Employment Type: Full-Time
Vacancy: 1
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