Location: Hybrid (typically 2-3 days per week in Watford) As CRM Executive you’ll support the day-to-day delivery of high-quality, data-driven customer communications at Medivet. This newly created role will play a key part in the tactical execution of CRM activity, from email builds, updating full email programme with new dynamic design, campaign set-up right through to audience segmentation and reporting. You’ll be supporting the Senior CRM & Customer Data Lead in bringing lifecycle journeys, campaigns, and service-level communications to life across email, SMS, and direct mail. This is a great opportunity for someone with a passion and experience in CRM and email marketing to grow their experience in a data-led, customer/ client-first business with ambitious plans. If you want to learn and build on your CRM experience, in a fast paced, roll your sleeves up environment – this role is for you. What You’ll Do Build, test and deploy CRM campaigns across email, SMS, and direct mail, ensuring they are accurate, error-free, and delivered on time Work with the CRM Customer Data Manager and Senior CRM Lead to define and pull targeted customer segments for each campaign, using behavioural, lifecycle and demographic data Run thorough pre-send testing on all email campaigns, including inbox rendering (Litmus or equivalent), device testing, and dynamic content checks Compile performance reports post-campaign to support senior stakeholders with actionable insights Support the Senior CRM Lead in building dashboards or recurring reports in platforms like GA4 and Microsoft Dynamics What You’ll Bring Extensive CRM or email marketing experience, ideally within a B2C, customer-facing business Adept user of Google Analytics (GA4) and/or email reporting platforms Strong experience building and deploying email campaigns via a CRM platform Comfortable working with HTML/CSS for email, using templates and editing code when needed. Basic knowledge of audience segmentation and targeting using customer data Why Medivet Joining Medivet means becoming part of a nationwide community that puts care at the heart of everything we do. You'll work with a collaborative, people-first team where your expertise will be valued and your work will make a genuine impact on the lives of our colleagues and the animals they care for.