Vertu Motors - Advertising Executive Location: Rotterdam House, Gateshead Salary: Up to £27,000, depending on experience Purpose of the role We’re looking for an Advertising Executive to deliver impactful campaigns that boost brand awareness and drive business growth across national and regional markets. The role ensures alignment with manufacturer activity and divisional projects, maintaining efficiency, consistency, and effectiveness across all advertising channels. Excellent communication and commercial awareness skills are desired to ensure that Retail and dealership briefs are delivered in full, maximising ROI. Attention to detail is essential to ensure compliance with FCA obligations and manufacturer guidelines. The role supports both manufacturer-led and divisional campaigns and reports to the Advertising Manager, working closely with the Retail Marketing team. Main tasks include Campaign Management: Set up and monitor paid Meta campaigns within SLA and adhering to approved brief. Manage budgets, audiences, and creatives to maximise ROI. Track and analyse performance using Meta Ads Manager, GA4, and other tools; provide actionable insights. Creative & Copy Development: Develop and test ad creatives with Retail Marketing Managers and Studio teams. Write engaging copy for campaigns across New, Used, Aftersales, Commercial, and Motability. Compliance & Quality Control: Ensure campaigns meet FCA obligations and brand guidelines. Create UTMs and test weblinks for accuracy. Research & Reporting: Conduct competitive and audience research using Meta Ads Library and Audience Insights. Deliver post-campaign analysis and identify areas of improvement. Maintain a central campaign calendar. Preferred Criteria Proven experience in setting up and managing paid media campaigns. Meta Blueprint certification (preferred) Proficiency in Microsoft Office. Experience with Google Analytics and project management tools (e.g., Asana). A degree is preferred but not essential Personality & Behavioural Qualities Needed: Strong organisational and project management skills. Ability to work under pressure and adapt quickly. Collaborative team player, comfortable with internal and external stakeholders. What you can expect We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes: 25 days holiday rising with length of service plus bank holidays Access to our online rewards platform giving you cash back and discounts for multiple retailers Preferential Service Rates Colleague Purchase Scheme Share Incentive Scheme Pension Enhanced Maternity & Paternity Hybrid working If you are interested in joining our brilliant team, please apply now! LI-JC1