Job Description
We are seeking a Marketing Executive to work alongside the Marketing Manager in delivering the marketing plan. The role supports our Operations teams to maximize sales, profit, and grow market share within the sector. This position is within the Premium Venture Marketing team.
Responsibilities
* Collaborate with the Marketing Manager to deliver effective marketing activities, support tactical projects, and evaluate performance.
* Work with internal and external teams, including marketing and print agencies, to develop plans aligned with brand objectives, manage timings, and ensure project execution.
* Assist the Digital team in delivering the brand's digital strategy, including social media, email campaigns, and website performance management.
* Support the team in delivering key date campaigns and collateral, engaging with Operations and other departments for successful execution.
* Drive internal PR, communication, and engagement initiatives for the brand.
* Monitor daily brand performance, create reports, and track KPIs using various software.
* Support social media management, including content scheduling and engagement.
* Monitor all social media channels and PR activities.
* Assist with production, print, and distribution of marketing materials.
* Conduct market and competitor research, providing ad-hoc reports as needed.
Company Description
Join Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and uphold great British hospitality. With a rich 220-year history, our team of 39,000 is dedicated to maintaining our legacy of quality and community.
Additional Information
We offer a competitive salary, pension contributions, and benefits including career development, discounts on our brands, employee assistance programs, and more. We also provide referral bonuses, wage streaming options, and retail discounts.
Qualifications
Ideal candidates will have:
* Experience in a client-side Marketing role
* A passion for the Hospitality industry and commercial awareness
* Strong communication and presentation skills
* Excellent planning and process skills
* Analytical skills to identify key issues and opportunities
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