Senior Customer Analyst
London (Hybrid, 2–3 days a week)
Up to £75,000
The Company
This growing consumer brand has built its success on putting the customer at the heart of every decision. With a strong focus on data-driven marketing and customer loyalty, the business is investing heavily in analytics to better understand customer behaviour, improve retention, and drive long-term growth. You’ll join a collaborative analytics team that partners closely with marketing, product, and CRM to deliver impactful insights across the full customer lifecycle.
The Role
As a Senior Customer Analyst, you’ll lead the way in transforming customer data into actionable insight. You’ll own end-to-end analysis of customer journeys, loyalty performance, and base management strategies, helping shape how the business acquires, engages, and retains customers. This is a hands-on role for someone passionate about turning behavioural data into clear commercial recommendations.
Key Responsibilities
* Analyse customer behaviour, lifecycle, and loyalty trends to drive strategic decision-making.
* Build and optimise customer segmentation and retention frameworks.
* Deliver insights on churn, lifetime value, and engagement to improve CRM and marketing activity.
* Develop automated dashboards and performance reporting in tools such as Tableau or Looker.
* Partner with key stakeholders across marketing, product, and data to embed insights into business strategy.
* Lead initiatives to improve understanding of customer value and campaign effectiveness.
Your Skills and Experience
* Proven experience in customer or lifecycle analytics within a B2C, subscription, or loyalty-led environment.
* Strong technical skills in SQL; experience with Python or R a plus.
* Skilled in data visualisation tools (Tableau, Looker, or Power BI).
* Strong grasp of key customer metrics such as retention, LTV, churn, and engagement.
* Excellent communicator able to present insights clearly to non-technical audiences.
* Collaborative mindset and a passion for using data to shape customer experience.
Benefits
* Competitive salary up to £75,000
* Hybrid working (2–3 days per week in London office)
* Opportunity to work on a customer-centric analytics strategy with real business impact
* Supportive culture with clear progression routes