Apprentice Digital Social Media Advertising and Marketing
TK COPE MOTO LTD, COLCHESTER (CO2 8JW)
Job type: Apprentice
Salary
£13,312 for the first year; increases possible with progression.
Hours
Monday to Friday 8:00am – 5:00pm, lunch 12:30pm – 1:30pm. Possibility of Saturday.
32 hours per week.
Duration
1 year 6 months.
Location
1 Grange Farm Road
Colchester
CO2 8JW
Work
Most of the apprenticeship is spent working. You’ll learn on the job by getting hands‑on experience.
Responsibilities
* Remove all sold items from sales platforms.
* Market new sales items daily.
* Check all social media posts for responses and complete them.
* Check all marketing information is present and up to date on displays.
* Post new and informative information on social media platforms.
Training and Development
* Develop or interpret briefs for external or internal stakeholders and measure delivery in line with specification and agreed timelines.
* Plan and coordinate marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective, ensuring it is in line with organisational brand guidelines.
* Build and implement multi‑channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are coordinated and legally compliant.
* Use a content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day‑to‑day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness and optimise results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* The apprentice will be working towards the Multi‑Channel Marketer Level 3 Apprenticeship Standard.
* All delivered within the workplace via online training and at Colchester Institute Campus every other week.
Requirements
* GCSE in Maths and English A*‑C / 9‑4.
* Share other relevant qualifications and industry experience; the apprenticeship can be adjusted to reflect what you already know.
Skills
* Customer care skills
* Logical
* Creative
Other Requirements
* Reliable transport needed to ensure you get to work on time.
Reference
The reference code for this apprenticeship is VAC2000028460.
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