Must be able to work onsite at our Corporate Headquarters in Norwich, NY two to three days a week.
Pay Range: $185,000 - $275,000
The Chief Marketing Officer (CMO) is a senior leader responsible for setting the strategic vision and direction for the bank’s marketing function. This role oversees a team who lead brand marketing, marketing analytics, creative services, and marketing operations. The CMO ensures that all marketing efforts—across web, video, print, digital design, and other channels—are aligned with the bank’s growth objectives and regulatory standards. The CMO will guide the evolution of the bank’s market presence, customer engagement, and brand equity through strategic leadership and cross-functional collaboration.
Education and Experience:
1. Bachelor’s degree in Marketing, Business Administration, Communications, or a related field or equivalent experience/coursework may be considered in lieu of a formal degree.
2. Minimum of 10 years of progressive experience in marketing leadership roles, preferably within the financial services or banking industry.
3. Proven experience in strategic marketing leadership within a regulated, compliance-driven environment.
4. Demonstrated success in managing senior marketing leaders and overseeing multi-channel marketing strategies.
Skills and Abilities:
5. Strategic and visionary leadership with the ability to translate business goals into comprehensive marketing strategies. Ability to apply unique and emerging marketing strategies to traditional products and services.
6. Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance. With a deep understanding across all channels: print, TV, digital, social media, and emerging platforms.
7. Multi-tasking in a fast-paced environment while prioritizing your focus on most impactful activities to meet deadlines.
8. Ability to motivate, influence and collaborate at all levels, internally and externally.
9. Ability to lead through influence, fostering collaboration across departments and teams. Team builder, coaching and mentoring to achieve results.
10. Expertise in managing all aspects of marketing planning, budgeting, metrics and reporting including meeting with each business line to ensure marketing plans are in sync with growth and profitability goals
11. Proficiency in marketing technologies, CRM platforms, and performance measurement tools.
12. Strong knowledge of regulatory and compliance requirements in the banking industry.
Tasks Performed:
13. 30% - Strategic Marketing Leadership & Vision: Define and communicate the bank’s marketing strategy across all channels. Align marketing goals with corporate objectives and long-term growth plans.
14. 20% - Collaboration & Stakeholder Engagement: Partner with leadership at all levels to ensure marketing initiatives support enterprise-wide priorities. Present strategic plans and performance updates.
20%
Oversight of Marketing Functions & Teams: Provide strategic oversight to marketing team across brand, analytics, creative, and operations. Ensure functional alignment and cross-team collaboration.
15. 15% - Innovation & Market Positioning: Guide the bank’s positioning in competitive markets through innovative, customer-centric strategies. Stay ahead of industry trends and emerging technologies.
16. 10% - Regulatory & Compliance Alignment: Ensure all marketing strategies and activities adhere to banking regulations and compliance standards. Collaborate with legal and compliance teams as needed.
17. 5% - Other duties as assigned.
Why Work at NBT
At NBT we empower people to grow, innovate, and thrive through meaningful work, a supportive culture and opportunities to make a real impact in your community – because your success drives our success.
Wellbeing
At NBT, we value and support your wellbeing by offering generous time-off policies, wellness initiatives and flexible work arrangements, so you can thrive both personally and professionally.
Community Involvement
NBT believes community involvement fosters our success and the success of those around us. Through volunteer service and charitable partnerships, we empower our employees to make a positive impact beyond the workplace.
Culture
NBT believes in creating a workplace where every voice matters and every team member feels empowered to contribute. With supportive leadership, we foster an environment where employees are connected, inspired, and valued.
Career Development
Whether you’re just starting your career or serve in a senior leadership role, your growth and development are our priority. NBT provides a wide variety of development programs and tools for you to reach your full potential.
Total Rewards
NBT recognizes and rewards your contributions with competitive compensation, comprehensive benefits and performance-based incentives – ensuring you feel valued every step of the way.
Business Stability
NBT has built a reputation as a stable financial institution by growing our people and our business, evolving our processes and managing risk. We've weathered the market's ups and downs for over 165 years, all while charting a well-defined growth plan.
Benefits for Full-Time Employees:
18. Generous Paid Time Off: At least 22 days annually, prorated in the year of hire.
19. Parental Leave: Six weeks of paid leave at 100% of your salary.
20. Comprehensive Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.
21. Dental and Vision Coverage: Ensuring your overall health and well-being.
22. Flexible Spending Accounts: For healthcare and dependent care expenses.
23. Employer-Paid Disability Coverage: Both short-term and long-term, with an option to purchaseadditional long-term coverage.
24. Life Insurance: Employer-paid basic life insurance, with an option to purchase supplemental coverage.
25. Voluntary Benefits: Including hospital, accident, and critical illness coverage.
26. Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.
27. Adoption Assistance: Supporting your growing family.
28. Tuition Reimbursement: Invest in your education and career growth.
29. Employee Assistance Program (EAP): Access to support and resources.
30. Financial and Banking Services: Various benefits and financial planning assistance.
Benefits for Part-Time Employees Working 20+ Hours/Week:
31. Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.
32. Generous Parental Leave: Six weeks of paid leave at 100% of your salary.
Benefits for All Part-Time Employees:
33. Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan for employees who work at least 1,000 hours in a calendar year, all designed to help secure your future
34. Paid Sick and Safe Leave: For your health and safety.
35. Employee Assistance Program (EAP): Access to support and resources.
36. Financial and Banking Services: Various benefits and financial planning assistance.