Description Key responsibilities and main task include:- Design, implement and monitor services within the Visionary Alliance Programme to increase sales and customer satisfaction/retention. This includes management & performance of the key service partners & management of our rewards, incentive and loyalty programmes Design practice marketing services (together with the sales team & customers) & implement to increase sales, SOW, ASP & customer satisfaction/retention Implement trade activation campaigns to increase sales & improve customer retention Work with the management team, and key stakeholders to develop customer focused, innovative & integrated marketing communication plans & campaigns. Support future product portfolio arrangements & manage brand positioning for specific products and services. Support the introduction of new channels of trade, e.g. online, domiciliary. Manage communication agencies, printers and media, and work closely with Product Manager and Marketing Manager to deliver business objectives. Compose communication briefings for product launches and product life cycle campaigns; review concepts, proofread copy, check artwork in the different phases of the development process, including: marketing literature, POS, promotions and advertisements Manage, develop and deliver promotional campaigns in line with commercial plan, ensuring the campaigns support sales ASP growth. Support with all digital media launches and developments in line with the commercial plan. Maintain awareness of customer behaviour and identify opportunities for new and improved marketing activities. Work closely with colleagues, teams and external agencies to maintain and improve the organisations reputation. Brief marketing agencies and quality control their output as necessary. Analyse return on investment and the effectiveness of marketing campaigns, comparing against plans and competitors' activity. Measure effectiveness of marketing activities and make recommendations for improvements. Manage multiple campaigns across diverse channels and ensure they are delivered on time and within budget. Establish channels of communications and act on feedback from relevant customers and stakeholders. Key metrics include sales, SOW, ASP, multiple pairs, retention, practice marketing effectiveness, engagement/loyalty & customer satisfaction