Trade Marketing Manager B2B2C brand – global organisation
£Hybrid
My client are a leading global retailer and renowned luxury consumer goods brand.
They have created a centre of excellence in the marketing team and have hired some fantastic talent across Marketing/ Brand, Digital, CRM, Insights & Analytics.
They are a brand lead by Marketing but supported by Data – keeping the customer and consumer experience as the focus.
Committed to innovation, customer satisfaction, and a dynamic work culture, they are looking for a talented Trade Marketing Manager to join their team and support the continued development of the Marketing strategy. You will manage a variety of multi-channel campaigns launches, promotional activities and long term partnership development.
This is an exciting opportunity to be part of a thriving business with real care and appreciation for content and creative. So lots of creative freedom and risk taking.
~ Develop the brands Trade marketing strategy, planning campaign and trade marketing activity cross channel.
~ Multi-channel campaigns across Email Marketing, SMS, Web, Social Media, Digital, Media. Briefing into their in house creative team to create the strategy.
~ Some offline marketing activities including DM and trade magazine.
~ Support long term brand development and proposition, working alongside the Head of Trade Marketing.
~1x direct report as Trade Marketing Executive.
~ Track and report on marketing performance, delivering actionable insights
Previous Marketing experience in a leadership role, including B2B and B2B2C Trade marketing
Balanced in Creative thinking and Commercial acumen
Previous multi-channel campaign planning experience, working with channel experts in house.
Strong planning, project management, and organisational skills
Experience managing budgets and marketing calendars