Requirements
* Experience in a marketing or communications role, ideally within financial services, automotive or another regulated environment
* Proven ability to deliver multi-channel marketing activity across email, digital, social media, PR, print and web
* Strong writing, editing and proofreading skills, with a focus on clear, customer-friendly communication
* Experience using CRM marketing platforms (e.g. Salesforce Marketing Cloud, HubSpot or similar) to build, deliver and optimise campaigns and customer journeys
* Data-driven mindset, with experience using tools such as Google Analytics and A/B testing to track performance and improve outcomes
* Strong social media and content creation skills, including planning, scheduling, engagement and performance analysis
* Ability to use AI tools and platforms to support marketing and communications activity, improve efficiency and help scale day‑to‑day tasks is desirable
* Comfortable working within compliance and legal frameworks, with high attention to detail and a focus on fair customer outcomes
* Experience creating visual assets using design tools such as Adobe Creative Suite (e.g. InDesign, Photoshop) and/or Canva
* Proactive, organised and collaborative, with the ability to manage multiple priorities, work with stakeholders and utilise tools (e.g. CMS, design platforms, AI) to enhance marketing effectiveness
What the job involves
* Monday – Friday (37.5 hours per week - hybrid)
* You’ll play a key role in shaping our tone of voice, while executing B2C and B2B marketing activity
* We’re looking for a Marketing & Communications Specialist to support the delivery of clear, compliant communications across the business, covering both consumer and introducer audiences
* The Marketing team at Oodle is responsible for developing the Oodle brand and owns the outward facing presentation of Oodle across all channels
* We deliver clear, engaging and compliant marketing materials and communications that support good customer outcomes and build trust across both our consumer (B2C) and introducer (B2B) audiences
* You’ll work closely with marketing, compliance, legal and commercial teams to ensure all communications (customer‑facing and dealer‑facing) are clear, fair and aligned to FCA regulations and Consumer Duty expectations
* This role combines hands‑on marketing delivery with a strong focus on tone of voice, ensuring information is accessible, professional and appropriate for each audience, whether that’s a customer seeking clarity or a dealer partner needing timely, practical information
* Your day‑to‑day work will involve delivering marketing activity while championing clear, compliant communication standards across the business
* Support day-to-day marketing activity across B2C and B2B channels, delivering campaigns, content and communications aligned to business objectives
* Create and manage email marketing campaigns, including e-shots, customer journeys, segmentation and A/B testing to drive engagement and retention
* Develop and deliver digital acquisition activity across key channels, monitoring performance and identifying opportunities to improve reach, conversion and ROI
* Produce and maintain marketing materials, including social media content, design assets, presentations and website updates
* Write, review and refine customer and dealer communications to ensure clarity, consistency, tone of voice and alignment with brand, compliance and Consumer Duty requirements
* Monitor customer feedback and reviews, identifying insights and trends to enhance communications, campaigns and overall customer experience
* Collaborate with internal teams, including legal and compliance, to ensure all communications meet regulatory standards and support business needs
* Analyse campaign performance and present insights and recommendations to stakeholders, championing the voice of the customer across all communications
* This role is based in our offices in Manchester. We work flexibly, combining remote working with in‑person collaboration, and typically spend 1-2 days per week together in the office
* Occasional travel between our London, Oxford and Manchester offices may be required (with expenses covered when travelling to a non‑contracted location)
J-18808-Ljbffr