Online Content Writer - SEO and Educational Content Creator
Full-time, 40hrs per week, permanent
Are you a creative professional with a passion for crafting compelling content that delivers results? We're expanding our marketing team and are looking for an experienced Content Writer to join us in bringing a new approach to our content.
S4S (UK) Ltd is a dental laboratory, based in Sheffield, that serves over 32,000 dental professionals throughout the UK. Key product areas include: Smilelign Clear Aligners, Vitalisse Teeth Whitening, treatments for snoring, bruxism, orthodontics, and many more.
Role Overview:
The Content Writer will be responsible for creating and optimising quality content that drives measurable growth in website traffic, rankings, and email marketing results. The ideal candidate will have a proven track record of delivering SEO focused content and compelling email copy that engages audiences our audiences
Key Responsibilities:
* Assist in development and execution of a prescribed content strategy to increase organic website traffic.
* Write, edit, and optimise blog articles, landing pages, product pages, and other digital copy inline with the strategy
* Conduct keyword research and competitor analysis to identify content opportunities and inform content planning.
* Collaborate with the marketing team to create compelling email campaigns that boost open rates, CTR, and conversions.
* Monitor, analyse, and report on the performance of content, using data to inform future strategies.
* Ensure all content aligns with brand voice and strategy goals following best practices for SEO and email marketing.
* Work towards exceeding KPIs related to website performance (e.g., rankings, traffic, conversions) and email performance metrics. Requirements:
* Proven experience as an content writer, copywriter, or similar role, preferably with a B2B business.
* Demonstrable understanding of SEO rankings and driving organic traffic through online content and other recognised practices.
* Experience writing email marketing copy that has driven measurable improvements in open and click through rates. Strong proofreading skills with a keen eye for detail and brand consistency.
* Ability to interpret performance data and adjust content strategies accordingly.
* Strong understanding of SEO tools (e.g., SEMrush) and email marketing platforms (e.g., Mailchimp, or similar).
* Strong organisational skills with the ability to meet deadlines and manage multiple projects within a team environment Why Join Us?
* Join a growing and supportive marketing team.
* Work on varied and exciting campaigns that can make a real impact.
* Opportunity to contribute creatively and strategically.
* KPIs that are clear, achievable, and linked to performance based growth.
Job Specifics:
Job Type: Full-time, permanent, 40hrs per week
Salary: £28,000-32,000, dependant on experience.
Benefits:
* Company Pension
* Health & Wellbeing programme / EAP programme
* Enhanced Sick Pay
* Enhanced Maternity/Paternity Policy
* Cycle to work scheme
* IVF / Miscarriage and Pregnancy loss policy
* Dental Benefits
Job Type: Full-time
Pay: £28,000.00-£32,000.00 per year
Benefits:
* Enhanced maternity leave
* Enhanced paternity leave
* Health & wellbeing programme
Application question(s):
* Describe a content project you worked on that significantly improved organic
search traffic or keyword rankings. Please include specific metrics or results
achieved.
* Share an example of an email campaign you've written or optimised that
improved open rates and click-through rates. What strategies did you use to
achieve these results? Please include the email as an attachment where
possible.
* Write an opening paragraph for an article that targets the keyword phrase
'Best Teeth Whitening Gel?' while sounding natural and engaging to dental
professionals who may use that search term.
Work Location: In person