Shopper Activation Analyst
Location: Slough, UK (Hybrid)
Company: Mars Incorporated
Business Unit: Mars Wrigley
Contract: 6 months
About the Role
Randstad Sourceright is recruiting on behalf of Mars for a Shopper Activation Operations Manager to support the Mars Wrigley UKI Cluster.
This role supports the planning, governance and tracking of the A&CP (Advertising & Consumer Promotion) budget while ensuring accurate performance reporting and operational delivery across marketing campaigns. You will work with internal digital tools and reporting platforms, including Power BI, to provide visibility and insight into campaign execution and performance.
The role works closely with Marketing, Customer Marketing, Data & Technology teams and regional stakeholders to ensure effective campaign delivery and operational alignment.
Key Responsibilities
Execution Tracking and Tools
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Provide operational support to Customer Marketing and Marketing workflows, ensuring accurate campaign tracking and reporting.
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Maintain campaign performance tracking across teams using Power BI dashboards.
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Develop and manage performance metrics and reporting to evaluate display and activation delivery.
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Partner with Marketing, Customer Marketing, Data and Technology teams to ensure data accuracy and tool connectivity.
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Support the development and maintenance of dashboards, reporting tools and data collection processes.
Execution Planning and Budget Governance
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Support the Integrated Communications Planning process across Marketing, Digital Commerce and Customer Marketing teams.
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Establish and maintain planning templates, timelines and processes to ensure consistent delivery.
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Support A&CP budget operations including forecasting submissions, purchase order governance and financial tracking.
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Collaborate with regional teams and agencies to ensure accurate billing and compliance.
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Support cycle planning processes and manage stage-gate agendas across planning forums.
Candidate Profile
Knowledge and Experience
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Experience managing budgets, including planning, tracking and reporting across multiple stakeholders.
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Strong capability in marketing data analysis and performance reporting.
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Experience working within cross-functional teams and complex stakeholder environments.
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Advanced Excel skills and proficiency with Power BI.
Core Competencies
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Collaboration
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Accountability
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Process optimisation
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Planning and alignment
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Effective communication
About Mars
Mars Incorporated is one of the world’s leading food manufacturers, with brands such as M&M's, Snickers and Extra. The company is known for its strong collaborative culture and focus on delivering impactful marketing and shopper activation strategies