Pay Per Click Manager - 12 Months Fixed Term
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Job Details
* Title: Pay Per Click (PPC) Manager - 12 Months Fixed Term
* Department: Marketing
* Reports to: Head of Digital Marketing & CRM
* Location: UK (Hybrid/Flexible)
About Linnaeus
At Linnaeus, we are a partnership of veterinary practices across the UK and Ireland, committed to excellence and pet welfare. We provide a collaborative community of veterinary professionals in small animal, equine, and farm care, guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
Role Overview
We are seeking a results-driven PPC Manager to lead our paid media efforts across national and local campaigns, impacting 63 clinics and 17 referral hospitals. This role involves developing strategies, managing campaigns, and optimizing performance to support growth and pet care excellence.
Key Responsibilities
1. Develop and refine PPC strategies for local and national campaigns.
2. Manage and optimize campaigns across Google platforms including Search, Display, Performance Max, and YouTube.
3. Build scalable PPC account structures across our network.
4. Forecast and allocate media spend based on demand and trends.
5. Track performance and report insights regularly.
6. Test and refine keywords, ads, targeting, and bids.
7. Explore new PPC channels and tools.
8. Align PPC with broader digital efforts like SEO and content.
9. Run B2B campaigns to enhance vet-to-vet referrals.
10. Monitor KPIs and ROI to ensure cost-effectiveness.
Candidate Profile
Ideal candidates are experienced PPC marketers comfortable in fast-paced environments, managing multiple locations and campaigns, with strong analytical and communication skills.
Essential Skills & Experience
* Proven experience managing Google Ads campaigns (Search, Display, Performance Max).
* Experience with multi-brand campaigns.
* Knowledge of budget management, bid strategies, keywords, and conversion tracking.
* Familiarity with tools like Google Ads, Analytics 4, Tag Manager, and Ads Editor.
* Ability to create reports and dashboards using Looker Studio or Excel.
* Strong analytical skills and attention to detail.
* Excellent communication and collaboration skills.
Desirable Skills & Experience
* Background in healthcare, veterinary, or service industries.
* Experience managing PPC in multi-location settings or agencies.
* Knowledge of paid social and programmatic platforms.
* Understanding of SEO and landing page testing.
* Passion for pet health or animal welfare is a plus.
Why Join Linnaeus?
* Shape digital marketing strategies in a mission-led organization.
* Work with a passionate, collaborative team.
* Contribute to connecting pets with better care across the UK and Ireland.
Application Details
To apply, click the Apply Button or contact our Talent Acquisition team at careers@linnaeusgroup.co.uk.
Additional Information
Linnaeus is part of Mars, providing extensive growth and development opportunities. We are an equal-opportunity employer committed to diversity and inclusion.
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