Digital & Growth Marketing Manager (Fan Revenue / Subscriptions)
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An exciting opportunity for a data-driven digital marketing and growth professional to lead fan monetisation, CRM strategy, and revenue growth across multi-channel platforms, driving subscriptions, engagement, and commercial performance.
If youve also worked in the following roles, wed also like to hear from you: Fan Revenue & Growth Manager, Digital Marketing Manager, Growth Marketing Manager, CRM Manager, Audience Development Manager, Subscription Marketing Manager
This role is known internally as a Fan Revenue & Growth Manager
SALARY: Competitive + Benefits
LOCATION: Leeds, West Yorkshire (LS2) - Office Based
JOB TYPE: Full-Time, Permanent
JOB OVERVIEW
We have a fantastic new job opportunity for a Digital & Growth Marketing Manager to drive digital marketing, CRM strategy, and audience monetisation across a global sports media environment.
As a Digital & Growth Marketing Manager you will own the full fan journey, from social media engagement and data capture through to subscription conversion and long-term retention. You will connect content performance with commercial outcomes using analytics, automation, and targeted campaigns.
Working as the Digital & Growth Marketing Manager you will lead growth marketing initiatives, optimise conversion funnels, and activate customer data platforms to maximise revenue, engagement, and lifetime value across digital channels.
DUTIES
Your duties as the Digital & Growth Marketing Manager include:
Fan Revenue Strategy: Own and optimise the full monetisation funnel from awareness to conversion and retention
CRM & CDP Management: Configure audience segmentation, workflows, and lifecycle campaigns within the data platform
Acquisition Campaigns: Deliver performance-driven digital marketing campaigns across paid social, PPC, and SEO channels
Conversion Optimisation: Improve subscription journeys, trial conversion, and customer onboarding processes
Data Analysis & Reporting: Monitor KPIs, analyse funnel performance, and deliver actionable insights
Content & Commerce Alignment: Collaborate with content teams to ensure engagement drives measurable revenue outcomes
Retention Strategies: Implement churn reduction, loyalty programmes, and re-engagement campaigns
Digital Platform Optimisation: Enhance websites, apps, and user journeys to improve engagement and conversion
Partnership Activation: Work with stakeholders and partners to drive traffic, audience growth, and revenue opportunities
Team Leadership: Lead and develop a small team to deliver high-impact marketing and growth initiatives
CANDIDATE REQUIREMENTS
ESSENTIAL
Previous experience in digital marketing, growth marketing, CRM, or audience development
Hands-on experience with a Customer Data Platform or marketing automation tools
Proven experience of managing paid media campaigns including social, PPC, and digital advertising
Strong analytical skills with experience using data to drive performance and optimisation
Experience with conversion optimisation, A/B testing, and funnel analysis
Excellent communication and stakeholder management skills
Experience using analytics tools such as Google Analytics or similar platforms
DESIRABLE
Experience within sport, media, entertainment, or subscription-based businesses
Understanding of subscription models, retention strategies, and lifetime value optimisation
Experience collaborating with content or creative teams
Knowledge of app store optimisation and digital product growth
Awareness of global digital media trends and fan engagement strategies
BENEFITS
Competitive salary
33 days holiday (including public holidays)
Pension contribution
Flexible working options
Wellbeing programme and employee assistance
Regular social events
Free subscription to a major sports streaming platform
Applicants must have the right to work in the UK
APPLY TODAY
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JOB REF: AWDO-P14646
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