Robert Half is recruiting on behalf of a leading manufacturer of automotive diagnostics tools and solutions. This global company specialises in cutting-edge products and services, including diagnostic tools and advanced driver-assistance systems (ADAS), with a strong focus on technological innovation, research, and development. For the right candidate this role offers salary of £40,000 - £45,000, bonus, company car and mobile
The Role:
We are seeking a driven and technically proficient Regional Technical Sales Manager to expand sales and market share for innovative automotive diagnostic solutions within the Northern UK region.
**Must have a valid driver’s licence as this is a field-based role with a company car and also must be based near the M62 Corridor**
Location: Northern UK Field-based (M62 Corridor up to and including Scotland)
Responsibilities:
* Create and implement sales strategies to meet and exceed sales targets for diagnostic tools across the region.
* Identify and nurture new business opportunities with independent garages, workshops, dealerships, and other automotive aftermarket channels.
* Manage existing customer relationships, ensuring satisfaction and retention.
* Deliver technical product demonstrations and showcase the benefits of the solutions to various stakeholders.
* Conduct training sessions to support optimal product usage and customer awareness.
* Stay updated on automotive technology trends, competitor activities, and industry developments to inform sales efforts.
* Collaborate with internal teams across marketing, technical support, and training for seamless customer service delivery.
* Prepare and present regular sales reports, forecasts, and market data.
* Attend trade shows and industry events to promote products and network effectively.
* Utilise CRM systems to maintain accurate records of interactions and sales activities.
Key Requirements:
* Must have automotive experience.
* Proven success in technical sales within the automotive aftermarket, particularly in selling diagnostic tools or related equipment.
* Strong technical understanding of modern vehicle systems, electronics, and diagnostics.
* Excellent communication and presentation skills, with an ability to influence stakeholders at all levels.
* Self-motivated and organised, capable of working independently.
* Experience in CRM systems and Microsoft Office Suite.
* Full UK driving licence and willingness to travel extensively across the region.
* Desirable: Prior experience in diagnostics or technician roles and a network within the UK automotive aftermarket.