1. Working for a high growth consultancy arm of an established FTSE business
2. This role will be integral to lead generation and ABM strategy
About Our Client
The business are a high growth arm of an established, global recruitment consultancy who are looking to hire a Senior Marketing Manager into their team, reporting to the Global Marketing Director. This role will be instrumental in developing a lead generation focused marketing strategy and for owning the ABM plan.
Job Description
Key responsibilities of the Senior Marketing Manager:
3. Working closely with sales leaders and Global Marketing Director, the Senior Marketing Manager will drive a proactive cross-channel tactical programme to support the overall Enterprise Solutions business strategy.
4. Own and deliver the global marketing plan to deliver business objectives and drive business growth.
5. Develop and implement demand generation strategies to meet sales leads goals.
6. Create and roll out account based marketing plans to drive both client expansion and new client acquisition.
7. Content: Define and execute content plans to align to the sales cycle & ABM strategy
8. Management: Manage two marketing executives to effective executive events and campaigns across multiple channels. Leading from the front and inspiring growth
9. Partnerships: Build relationships with key partners and utilize their networks to build brand awareness and increase the number of contacts on our database
10. CRM: define audience and lifecycles and work with CRM team to deliver acquisition, nurture and expansion campaigns
11. Digital paid campaigns: Build campaigns to drive leads
12. Budget planning: define spending and monitor ROI and reshape where needed
13. Support of implementation teams with active recruitment projects
14. Sales materials: develop and maintain sales collateral and marketing resources
15. Social: Overall management of Social Media. Build followership and engagement of LinkedIn pages
16. Website: ensure our website is kept current and optimised by the web teams and develop campaigns to drive traffic
17. Ensure effective tracking of all marketing activity and regular report to sales and operational teams on progress
The Successful Applicant
The successful candidate:
18. Knowledge of B2B marketing strategies, channels, and branding
19. Experienced analyzing conversion data, ROI, and other analytically oriented material
20. Experience running B2B CRM campaigns as well as ABM exposure
21. Strong project management, multitasking, and decision-making skills with a problem-solving attitude
22. Very high attention to detail
23. Solid stakeholder management is critical for this role
24. Team-player and self-motivated to help to grow the PO brand
25. Ability to think creatively and innovatively
26. Leadership, negotiation, and convincing skills to ensure high-quality collaboration with local/regional marketing & business teams
27. English advanced level required with strong written and oral communication skills, additional languages will be considered as a plus
What's on Offer
Competitive