Cambridgeshire
Hybrid (3 days onsite)
A well-established UK charity is hiring a Direct Marketing Manager to take ownership of high-volume, income-generating campaigns.
This is a hands-on delivery role, focused on direct mail and direct response campaigns, reaching 50,000+ supporters at a time.
If you’ve run campaigns end-to-end and know how to drive response and ROI, this is where you step into full ownership.
The role
You’ll lead campaigns from brief through to delivery, reporting, and optimisation.
* Plan and deliver direct marketing campaigns across direct mail, email, and supporting channels
* Write briefs and work closely with designers and copywriters
* Manage copy rounds, editing, and proofing to final output
* Own data selection, segmentation, and exclusions with data teams
* Oversee print, fulfilment, and mailing processes
* Track campaign performance, response rates, and ROI
* Produce insights and recommendations to improve future campaigns
* Manage multiple campaigns across the year (5+ major campaigns)
* Support and optimise supporter journeys from acquisition through to retention
What you’ll need
* Proven experience running direct mail campaigns end-to-end
* Experience managing high-volume mailings (50,000+ contacts)
* Confidence working with data, segmentation, and campaign selection
* Strong attention to detail across briefing, proofing, and delivery
* Experience reporting on campaign performance and ROI
* Ability to manage multiple campaigns without losing control
* Comfortable working independently and taking ownership
Nice to have
* Experience in fundraising, individual giving, or supporter marketing
* Exposure to email or digital as part of integrated campaigns
Why this role works:
* Clear ownership of campaigns from start to finish
* A genuine link between your work and measurable income
* Structured, well-planned campaign calendar
* Opportunity to deepen experience in direct mail and supporter marketing
* Fundraising or individual giving marketer
* Offline campaign marketer from charity, membership, or retail
If you’ve been in a role where you’ve supported campaigns and want to own them properly, or you’re already running campaigns and want a cleaner, more accountable setup, this is worth a conversation.
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