The company
At Fora, we’re fuelled by a desire to enhance the way people work. We’re here for the progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. With signature hospitality, a like minded community of members and a re-energising wellness experience, Fora takes the grind out of daily work-life, so members can focus on what’s important – working productively, healthily and happily.
Our journey began over 20 years ago, when we opened our first location on London’s City Road. Since then, our collection has grown to over 60 distinctive workspaces across London, the UK and Germany, totalling 3.2 million sq ft of real estate. Over the last two decades we have welcomed approximately 300,000 members through our doors, with over 30,000 members today, and boast market-leading retention rates.
As a trusted workspace provider for teams of all sizes, from established brands to new ventures, our uniquely designed, flexible office spaces come with a range of exceptional on-site amenities and a dedicated Member Experience team to take care of all the day-to-day details. Ocado, The British Fashion Council and Pangaia are just some of the businesses who call a Fora workspace home.
Fora is London’s leading provider of flexible office spaces. All of our design-led spaces are open and supported by our dedicated front-of- house teams, five days per week. Fora is part of The Office Group, backed by Blackstone and Brockton Capital. We have ambitious plans to expand our collection of workspaces in the future, pioneering industry change through our conscious design and construction practices, and creating workspaces that empower our members to work in their own unique way.
The Role
This is a key role within the sales function. The New Business Manager will be pivotal in driving new business growth, with a primary focus on achieving and exceeding new business targets and maximising revenue through premium pricing strategies.
Working in collaboration with the Head of Portfolio Sales, you will devise and execute targeted sales strategies, manage the sales journey from initial viewing to deal completion, and ensure seamless handover to building operations teams. Building and nurturing broker relationships, maintaining competitor awareness, and ensuring comprehensive market oversight will be key to your success in this role
Key Responsibilities
* Drive new business sales across FORA’s collection to meet and exceed SQft and revenue targets.
* Collaborate with the Head of Portfolio Sales to develop and implement innovative sales strategies that maximise occupancy and rate performance.
* Manage the end-to-end client journey — from strategic market rate planning, to viewing through to negotiation, deal closure, and operational handover.
* Work in close partnership with Central Sales team to drive lead flow through collaboration and BD.
* Develop and strengthen relationships with key broker partners to maximise incoming opportunities and maintain a robust pipeline.
* Maintain in-depth knowledge of market trends, competitor activity, and pricing strategies to inform sales tactics and drive competitive advantage.
* Provide accurate reporting on sales performance, pipeline activity, and market conditions to senior leadership.
* Work closely with building teams to strategise most effective office set ups to ensure offices are marketed in the best possible way with an overriding objective of minimizing void.
* Collaborate cross-functionally with Marketing, Operations, and Building Teams to ensure seamless customer experiences and operational excellence.
* Represent FORA at networking events, industry functions, and broker engagements to enhance brand awareness and foster market relationships
Requirements
* 2+ years of Sales experience, preferably within real estate sector.
* Strong Sales negotiation and contract management skills.
* Ability to work well in teams and across multiple stakeholder groups.
* Excellent communication, negotiation and relationship building skills.
* Strategic thinker with a strong ability to objection handle.
* Ability to thrive and execute in a fast-paced dynamic environment and manage multiple priorities effectively.
* Strong understanding of CRM software (salesforce preferred) and other relevant tools.
* Understanding of broker/agent supplier relationships
* Proven sales track record, demonstrating adhering to KPIs
Benefits
At The Office Group, we know that work isn’t just about working. We offer all of our employers a fantastic range of benefits, including;
* Flexible working hours
* 28 days annual leave
* Birthday Leave
* 2 weeks work from anywhere
* Annual leave purchase scheme
* 5% Pension scheme
* Life Assurance
* Discounted Gym membership
* Season Ticket Loan
* Cycle to Work Scheme
* 25% Discount at Fora Cafes