Supervisor General Marketing
Location: Telford, on site. Contract: Perm, full.
Responsibilities
* Lead product, brand, and strategic marketing activities across residential and light commercial product portfolios
* Develop and execute annual marketing plans aligned with business objectives
* Define product positioning, messaging, and value propositions
* Build and deliver go-to-market strategies for new product launches
* Plan, lead, and manage integrated multi-channel campaigns (digital, print, PR, partner marketing)
* Create campaign concepts, briefs, and messaging frameworks
* Oversee development of marketing content (brochures, guides, presentations, sales tools, CPD materials)
* Ensure all materials align with brand standards and support product and technical communication
* Collaborate closely with Sales, Product Management, Digital Marketing, and technical teams
* Manage relationships with external agencies, media partners, and suppliers
* Support Sales teams with effective marketing collateral to drive customer engagement and conversion
* Monitor campaign performance, market trends, and customer insights
* Manage marketing budgets and ensure cost-effective allocation
* Provide regular reporting and recommendations to the Marketing Director
Qualifications
* Proven experience in a senior marketing role within HVAC, construction, engineering, or technical product sectors
* Strong background in product marketing within B2B and/or B2C environments
* Experience managing integrated multi-channel marketing campaigns
* Excellent communication, copywriting, and presentation skills
* Strong analytical mindset with the ability to use data to drive decisions
* Experience working cross-functionally and managing external agencies
* Well-organized, proactive, and able to manage multiple priorities
What We Offer
* Base salary + bonus
* Pension scheme
* 25 days of holiday + bank holidays
* Private medical care
* Life Insurance
Equal Opportunity Employer
Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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