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We are looking for a sharp, digitally fluent Content & Social Media Marketer—a fresh graduate or early-career professional who already understands the pulse of online content, storytelling, and audience engagement. This is a hands-on role meant for someone eager to make an impact from Day One.
Prior Experience: 2-5 Years
Location: Kolkata (Rajarhat - Newtown)
Key Responsibilities
* Create compelling, original, and SEO-optimized content for blogs, social media, newsletters, email campaigns, and landing pages.
* Strategically manage and grow Web Spiders’ presence across LinkedIn, Instagram, X (formerly Twitter), Facebook, YouTube, and emerging platforms like Threads or Mastodon.
* Plan, schedule, and publish posts using modern social media tools like Loomly, Metricool, Buffer, or Later.
* Collaborate with design/video teams to develop branded multimedia content (e.g., reels, infographics, carousels).
* Track performance using tools like Sprout Social, Meta Business Suite, and LinkedIn Analytics; recommend data-driven improvements.
* Stay on top of evolving content formats (AI-generated visuals, micro-videos, interactive posts) and audience behaviors.
* Conduct market and keyword research using SEMrush, Ahrefs, or Surfer SEO to support content strategy.
* Assist in shaping our content calendar and content marketing funnel.
Required Skills & Qualifications
* Bachelor’s degree in English, Mass Communication, Marketing, Journalism, or related fields.
* A strong grasp of storytelling, brand voice, and persuasive digital copywriting.
* Proficiency in managing social platforms using tools like Canva Pro, Figma, Notion, and ClickUp for team collaboration.
* Understanding of SEO principles and content structuring for organic reach.
* Excellent grammar, editing, and verbal communication skills.
* Ability to meet deadlines and manage tasks in a fast-paced, agile environment.
* A portfolio of blog posts, social content, campaign samples, or creative writing (personal or academic projects welcome).
Nice To Have
* Basic video editing (e.g., CapCut, Adobe Premiere Rush, Descript) or graphic design skills.
* Familiarity with analytics dashboards: Google Analytics 4, Hotjar, Meta Insights, LinkedIn Campaign Manager.
* Understanding of content marketing funnels, buyer personas, and storytelling frameworks like PAS or AIDA.
* Experience working with AI tools like ChatGPT, Jasper, or GrammarlyGO for content ideation and editing.
Why Join Web Spiders?
* Work with a global team on transformative digital projects.
* Opportunity to grow fast and take ownership early in your career.
* A creative, collaborative, and future-forward environment that values innovation.
* Access to ongoing upskilling in AI, MarTech, and digital strategy.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
IT Services and IT Consulting
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