Own the revenue engine. Build what’s missing. Scale what matters.
If you’ve ever looked at a high-growth DTC brand and thought:
“I know exactly how I’d improve that site…”
This is your opportunity to actually do it.
🚀 The Opportunity
We’re partnering with a fast-scaling, digital-native consumer brand (8-figure revenue, on track for 9) that has built a highly effective acquisition engine.
Traffic is strong. Brand is strong. Growth is strong.
But there’s a gap:
👉 No true owner of what happens after the click
This role is about changing that.
You’ll take full ownership of the website as a commercial channel — driving conversion, increasing order value, and building the roadmap that unlocks the next stage of growth.
🎯 What You’ll Own
This is not a “manage the site” role.
This is:
* Owning conversion rate, AOV, and revenue performance
* Building a commercial ecommerce roadmap from scratch
* Running a relentless CRO programme (test, learn, scale)
* Identifying where revenue is being lost — and fixing it
You’ll work closely with performance marketing, brand, and product — ensuring the site actually converts the traffic being driven.
🧠 What This Role Really Is
Think less “Head of Ecommerce”…
More:
👉 GM of the website
👉 Owner of the revenue engine
👤 Who This Is For
You’ll likely be someone who:
* Has spent years deep in ecommerce trading, CRO, and merchandising
* Has worked in a digital-native / DTC environment
* Is frustrated by: slow decision-making, lack of ownership or being too far from impact
And is ready for:
👉 Full accountability + real influence
🔍 What You’ve Done
* Owned or heavily influenced an ecommerce site’s commercial performance
* Delivered measurable improvements in:
* Conversion rate
* AOV
* Built or contributed to a testing roadmap
* Worked hands-on with Shopify (or similar platforms)
* Used data to make decisions — and acted on it quickly
⚠️ What This Isn’t
This is not the right role if you:
* Come from a CRM / lifecycle-first background
* Are primarily a performance marketer
* Prefer strategy over execution
* Need a highly structured, slow-moving environment
This is a hands-on, fast-paced, ambiguous environment.
💥 Why This Role Is Different
1. Real Ownership
No existing “owner” of ecommerce — you define it.
2. Visible Impact
Your work directly drives revenue. Fast.
You’re not inheriting a polished machine — you’re building the roadmap.
Backed by strong leadership and serious momentum.
5. Senior Exposure
You’ll influence key decisions and investment priorities.
📈 What Success Looks Like
Within your first 6 months:
* A clear, prioritised commercial roadmap
* CRO programme up and running
* Measurable improvements in:
* Conversion rate
* AOV
* Bonus
🎯 Final Thought
If you’re someone who:
* Sees ecommerce as a commercial system, not just a channel
* Loves the idea of owning outcomes, not just inputs
* And wants to build something properly, not just optimise around the edges
This is a rare opportunity to step into a role with real ownership and real impact.
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