Senior CRM Manager – MrQ
Established in 2018, MrQ is an award-winning online casino that values technology, performance, and fun. As we experience explosive growth, we’re looking for rock stars to join our quest for world domination.
This hybrid position involves two days a week in the office and can be located in Gibraltar, Newcastle, or London.
Who You’ll Work With
You’ll report directly to the Head of CRM, leading a small but growing team (currently one CRM Executive) while collaborating closely with Lifecycle Automation, Creative, Product, Data & Insights, and Brand. Together, you’ll create high-impact BAU and seasonal campaigns that strengthen player engagement, retention, and value.
What You Will Do
* Own the CRM campaign calendar – Plan and deliver all BAU and seasonal campaigns, aligning with automation journeys to create a seamless player experience.
* Develop creative CRM strategies – Craft bold, player-first communications that drive retention, reactivation, and ARPPAP growth.
* Lead and mentor – Manage, coach, and inspire your team to deliver high-performing, data-driven campaigns.
* Collaborate cross-functionally – Partner with Brand & Product Marketing to ensure alignment across promotions, messaging, and player touchpoints.
* Optimise performance – Review campaign results, analyse trends across PAPs, ARPPAP, and retention metrics, and identify actionable improvements.
* Champion innovation – Bring fresh ideas to creative testing, personalisation, and segmentation as we evolve our martech stack.
* Ensure excellence – Maintain a consistent MrQ voice and brand experience across every CRM channel (email, SMS, push, direct mail).
What We’re Looking For
* 5+ years’ experience in CRM, retention, or lifecycle marketing
* Proven success leading multi‑channel CRM campaigns (end‑to‑end planning → execution → optimisation)
* Experience managing and developing teams
* Strong understanding of segmentation, targeting, and player lifecycle journeys
* Comfortable with data insights and reporting tools
* Creative mindset with a commercial edge — balancing brand and performance
* Familiarity with dotdigital or similar automation platforms; readiness to scale into a new martech stack
Why This Role Matters
This role owns the heartbeat of MrQ’s player communications. You’ll set the strategy and tone for how we talk to our players — turning data into creativity and campaigns into commercial impact. You’ll grow and empower a high‑performing team that helps MrQ become the most distinctive and loved online casino brand in the UK.
What We Offer
At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four‑week parental leave. Your well‑being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.
We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.
To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!
Seniority level
* Not Applicable
Employment type
* Full‑time
Job function
* Other
Industries
* Gambling Facilities and Casinos
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