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A fast-growing fintech app is looking for a strategic and data-driven Head of CRM to transform customer engagement, drive retention, and enhance personalized user experiences. You'll lead a team to develop sophisticated, data-driven customer journeys that boost conversion and lifetime value.
The business is undergoing a re-brand and a significant digital transformation, so experience working on large transformational projects is key.
Responsibilities:
1. Design and implement a CRM strategy that supports ambitious growth targets.
2. Build multi-channel customer journeys to improve onboarding, engagement, and retention.
3. Drive the migration of platforms in the next 6 months in collaboration with the Head of Martech.
4. Utilize data-driven insights to optimize personalization and customer experience.
5. Oversee CRM automation tools and marketing technologies to improve efficiency.
6. Lead and mentor a high-performing CRM team of 4 direct reports.
Experience:
* Proven experience in CRM strategy and customer lifecycle marketing.
* Strong analytical skills with expertise in segmentation and automation.
* Ability to manage complex customer journeys across multiple touchpoints.
* Leadership experience in fast-paced digital or fintech environments.
* Experience with Salesforce or Braze is preferred but not essential.
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