About
Area Sales Manager - Swansea & Bridgend
Independent Electrical Wholesaler - Exciting Growth Opportunity
Location: Swansea, Bridgend and Surrounding Areas Salary: Competitive + Commission + Benefits Employment Type: Permanent, Full-time
Our client is a thriving independent electrical wholesaler with ambitious growth plans. As a locally-owned business, they pride themselves on providing exceptional service, competitive pricing, and building lasting relationships with our customers. We're looking for a dynamic Area Sales Manager to join our team and drive our expansion across the Bristol region.
The Role
We're seeking an experienced Area Sales Manager to take ownership of our Bristol territory and accelerate our growth in this key market. This is an excellent opportunity for a sales professional who thrives in an entrepreneurial environment and wants to make a real impact.
Key Responsibilities
* Develop and execute sales strategies to grow market share across Bristol and surrounding areas
* Build and maintain strong relationships with electrical contractors, installers, and trade customers
* Identify and secure new business opportunities while maximizing existing account potential
* Conduct regular customer visits, product demonstrations, and technical consultations
* Collaborate with internal teams to ensure exceptional customer service delivery
* Monitor competitor activity and market trends to identify opportunities
* Achieve and exceed sales targets and KPIs
* Represent the company at trade events and industry networking functions
What We're Looking For
Essential
* Proven track record in electrical wholesale or related B2B sales environment
* Strong existing relationships within the Bristol electrical trade community
* Excellent communication and negotiation skills
* Self-motivated with ability to work independently
* Full UK driving licence and willingness to travel across territory
* Commercial awareness and understanding of electrical products/applications
Desirable
* Experience with independent electrical wholesalers
* Knowledge of electrical regulations and industry standards
* Established customer base in the Bristol area
* Experience in a growth-focused business environment
What We Offer
* Competitive base salary with commission structure
* Company vehicle and fuel allowance
* Comprehensive benefits package including pension and healthcare
* Opportunity to shape and grow a key territory
* Direct access to senior management and input into business strategy
* Professional development and training opportunities
* Supportive, entrepreneurial working environment
* Clear progression opportunities as the business expands
Ready to Drive Our Growth?
If you're an ambitious sales professional looking to make your mark with a growing independent electrical wholesaler, we'd love to hear from you
Nice-to-have skills
* Sales
* Communication
* Negotiation
* Swansea, Wales
Work experience
* Sales Manager / Director of Sales
Languages
* English
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