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Role: Content Marketing Executive – Castleford.
Salary: up to £34K per annum.
* Free parking.
* Contributory pension.
* Employee assistance programme.
* Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.
In this role, you will deliver impactful marketing content and help execute our brand / solutions positioning across offline and online channels to drive awareness and engagement in line with annual strategic plans.
Responsibilities:
* Deliver our content marketing strategic plan in line with agreed priorities.
* Shape the message – craft core messages that deliver our solutions positioning.
* Produce high-quality, engaging content across key areas of the business.
* Content creation - develop a variety of content including web, videos, presentations, and sales support materials.
* Promote content across online and offline channels – SEO, PPC, email campaigns.
Specific Responsibilities:
* Develop and execute content strategies aligned with business goals.
* Conduct market research, competitor analysis, and keyword research related to content priorities.
* Create engaging content across multiple formats (web, social, email) targeted at audience interests and pain points.
* Manage content calendar in line with campaigns and events.
* Leverage channels and platforms to maximise reach and visibility.
* Integrate core keywords to enhance content performance.
* Foster audience engagement to build loyalty.
* Monitor and analyse content performance metrics such as engagement, conversions, and ROI.
* Prepare regular reports and dashboards to demonstrate impact.
* Stay updated on industry trends, best practices, and emerging technologies in content marketing.
* Collaborate with commercial teams to develop and prioritise content plans.
* Ensure brand consistency and adherence to brand guidelines.
* Maintain tone of voice in line with brand standards.
* Work with agencies to ensure content is on-brand.
* Ensure compliance with corporate ID policies.
* Perform other duties as required within your skills and scope.
Core Measurements:
* Deliver and obtain sign-off for annual content plan.
* Implement content calendar and reporting tools to measure performance.
* Create solutions positioning content (web, presentations, videos).
* Support automation initiatives (web, presentations, videos).
* Execute multiple content campaigns annually.
Essential Qualifications / Experience / Certifications:
* Bachelor’s degree in marketing or related field.
* Self-motivated with the ability to build strong relationships.
* Over 3 years of content marketing experience.
* Excellent writing and communication skills.
* Proven ability to produce diverse content, including videos (creation and editing skills advantageous).
* Strategic mindset with tactical execution skills.
* Strong planning and project management abilities.
* Excellent verbal and written communication and presentation skills.
* Proficiency with Microsoft Office.
* Full UK driver’s license.
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