Overview
Addepar is a global technology and data company that helps investment professionals provide informed guidance for their clients. Addepar’s platform aggregates portfolio, market and client data for assets across the globe, and integrates with more than 100 software, data and services partners. Addepar operates with offices in New York City, Salt Lake City, Chicago, London, Edinburgh, Pune and Dubai.
The Role
Addepar is seeking a dynamic and commercially focused Performance Marketing Manager to join the marketing team. This role will drive geographical expansion and success across EMEA and APAC regions. The ideal candidate will have a strong background in B2B performance marketing, event management experience, and a proven track record of managing high-impact marketing initiatives.
What You’ll Do
* Drive Growth through Performance Marketing: Develop and execute performance marketing strategies that drive awareness, adoption, and engagement of Addepar and our solutions. Create go-to-market plans to support geo-expansion, including campaigns and promotional activities.
* Lead Multi-Channel Campaigns: Develop and execute campaigns across channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth. Track and report on performance, providing insights for optimization.
* Content Creation: Collaborate with the in-house Studio Team to create compelling design and copy for campaigns, events, or activities. Ensure assets resonate with target audiences and regionally.
* Conference and Event Delivery: Plan and participate in conference participation and Addepar-hosted events in major regional cities. Define and execute the regional conference and events programme, and track commercial ROI with Salesforce data on opportunities, contacts and leads.
* Collaborate with Teams: Work with sales, customer success, client management and external partners to deliver joint marketing initiatives. Maintain relationships with key partners to maximize mutual benefits.
* Stay Informed: Monitor industry trends, competitor activities, and market developments to inform strategies.
* Marketing Technology: Partner with marketing operations to use marketing automation tools, CRMs, and analytics platforms to improve campaign effectiveness and efficiency.
Who You Are
* Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
* Substantial experience in B2B marketing, preferably in financial technology or software.
* Proven experience managing multi-channel marketing campaigns (digital, content, events, social, media, etc.).
* Strong project management skills with the ability to handle multiple initiatives simultaneously.
* Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal stakeholders.
* Proficiency in marketing automation tools, CRM systems, and analytics platforms.
* Creative, strategic thinker with a results-driven mindset.
* Proactive and enthusiastic with a willingness to learn new skills.
* Ability to thrive in a fast-paced environment and adapt to changing priorities.
* Willingness to travel when required.
Our Values
* Act Like an Owner
* Build Together
* Champion Our Clients
* Drive Innovation
* Embrace Learning
In addition to our core values, Addepar is an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We are committed to promoting a welcoming environment where inclusion and belonging are shared responsibilities. We will provide reasonable accommodation to participate in the application or interview process and to perform essential job functions. Please contact us to request accommodation.
Legal and Compliance
PHISHING SCAM WARNING: Addepar is aware of phishing scams involving impersonators recruiting via email, text and social media. No job offers will be made without a formal interview process. Addepar will not ask you to purchase equipment or supplies as part of onboarding. If you have questions, please contact TAinfo@addepar.com.
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