Job Description
About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
The EMEA Client Marketing Associate role sits within the Global Northern Trust Asset Management (NTAM) marketing team.
This position reports to the Head of Client Marketing, is based in the UK and is focused on executing client marketing initiatives in support of our institutional business across the EMEA region.
This role will be instrumental in the day-to-day execution of marketing campaigns, webinar programs, client events, digital marketing activities, and custom content creation that drive awareness and engagement with institutional investors.
Additionally the selected candidate will work closely with Sales teams, the broader NTAM marketing team and centers of excellence functional marketing partners to deliver marketing programs that support business objectives.
Knowledge of institutional investors, and the nuances of the sales process will be critical to success, as will the ability to execute marketing tactics efficiently and effectively.
Additional responsibilities include:
Campaign Execution
* Assist in the execution of paid campaign activities to support broader Institutional marketing campaigns, developing promotional assets aligned to messaging strategy, and managing to deadlines in partnership with performance marketing team members. Support will include:
Email Marketing
* Develop and manage email campaigns using Marketo, from briefing through deployment, including list management, content creation and coordination, testing, and reporting
* Partner with sales and Integrated Campaigns to develop dedicated campaign segmentation strategies
* Monitor campaign performance and provide regular reporting on key metrics
Webinar Management
* Support the planning, promotion, and execution of institutional webinars across EMEA
* Develop webinar content specific to institutional investors in partnership with product marketing and investment teams
* Coordinate webinar logistics including registration pages, reminder sequences, pre-event promotion and post-event follow-up
* Track webinar attendance and engagement metrics
Event Marketing
* Assist in the management and execution of events across the EMEA region
* Coordinate with Sales/Marketing teams to ensure event objectives align with business priorities
* Develop pre-, during-and, post-event marketing strategies, content and experiential promotional material and content in partnership with Senior Events Specialist
Cross-functional Collaboration
* Work closely with Client Marketing and Sales teams and other Partners/Key stakeholders to understand market needs and priorities and to ensure aligned execution of the marketing plans for EMEA
* Collaborate with the broader NTAM marketing team, centers of excellence functional marketing teams, product and investments stakeholders to ensure alignment on messaging, tactical development and campaign execution
* Ensure effective, proactive communication of upcoming marketing campaigns and programs across stakeholder teams.
Reporting & Analysis
* Communicate regular updates on campaign performance
* Identify opportunities for optimization based on performance data and adjust tactics accordingly.
The ideal candidate should fair amount of the following skills & experience
* Experience with webinar platforms (ON24 preferable) and Marketing automation platforms (Marketo preferable) and CRM platforms (Salesforce preferable)
* Experience working with global or regional marketing teams
* Knowledge of financial services compliance and regulatory considerations for marketing communications
* General understanding of investment products and markets
* Strong organizational and project management skills with ability to manage multiple initiatives simultaneously with an eye to deadlines
* Excellent written and verbal communication skills
* Experience in campaign asset development across digital platforms: email, web, social, etc.
* Proven ability to work collaboratively with Sales teams and cross-functional stakeholders
* Detail-oriented with strong execution capabilities
* Comfortable working in a fast-paced environment and adapting to changing priorities
* Strong collaboration skills, with the ability to integrate varied perspectives for improved outcomes
* Familiarity with email campaigns and lead nurture strategies
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com .
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.