Overview
Job Title: Sales Development Representative
Location: Peterlee
Salary: GBP28k : GBP32k per annum DOE
Job Type: Full:time, Permanent
To be considered, candidates must be eligible to work in the UK and able to attend work on site at our facility in Peterlee, UK.
Applicants must have proven experience with LabVIEW, as this is integral to the role. Unfortunately, candidates without this experience cannot be considered.
For over 40 years, Alexander Battery Technologies has provided customised battery design and manufacturing solutions for OEMs across the UK, Europe, and the USA. We are now in an exciting phase of strengthening our commercial team and are looking for a Sales Development Representative to join us.
This new role is focused on ensuring every enquiry receives a professional, prompt initial response: setting the standard for the customer journey with ABT. The SDR will qualify and validate inbound leads, ensuring only high-quality opportunities are passed to the Business Development Managers (BDMs), while closing out those that do not fit. Alongside lead qualification, they will build new pipeline opportunities through outbound outreach, light-touch nurturing, and attending events to represent ABT.
The ideal candidate is a self-motivated, relationship-driven professional with excellent communication skills and a strong understanding of B2B sales processes. They will take pride in CRM discipline, accuracy, and maintaining clean data to help the commercial team work more effectively.
Responsibilities
* First response to all inbound enquiries, contacting prospects to gather key details and determine fit before assigning to a BDM or closing out.
* Research prospects before calls to prepare, ensuring the right track and approach are used for each customer.
* Validate leads against ABT's criteria and ensure a smooth handover to BDMs, including adding all relevant notes and next steps in the CRM.
* Qualify out unsuitable leads with confidence, escalating edge cases to Marketing/Sales for a quick sense check where necessary.
* Build pipeline through research, outbound outreach (phone, email, LinkedIn), and booking introductory calls or meetings for BDMs.
* Nurture early-stage contacts where there is interest but no immediate project, maintaining light-touch engagement until the timing is right to involve a BDM.
* Maintain high-quality CRM data, ensuring all new contacts, companies, and opportunities are accurately created and updated.
* Support CRM discipline across the team by flagging missing data, chasing updates, and reporting on data quality.
* Represent ABT at events such as trade shows, networking sessions, and customer visits, supporting lead capture and follow-up.
* Provide regular reporting on lead status, conversion rates, and pipeline activity.
* Support ad hoc commercial initiatives, outreach campaigns, and process improvements as required.
Qualifications
* Minimum 3 years experience in a B2B sales support, inside sales, or lead generation role.
* Experience handling inbound enquiries and conducting discovery calls.
* Excellent phone manner and professional written communication skills.
* Strong understanding of CRM systems and disciplined data management.
* Ability to analyse situations, join the dots, and adapt approach to suit the customer.
* Confidence to represent ABT in person at events and trade shows.
* Strong organisational skills, able to manage multiple leads and tasks in parallel.
* Experience with complex B2B solutions involving multiple stakeholders and long buying cycles.
* Experience attending and supporting trade shows or networking events.
* German language skills (highly advantageous but not essential).
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