HAYS Marketing is working in partnership with a well-established leading organisation in the property sector who are seeking a dynamic and experienced Marketing Manager or a Head of Marketing to lead its marketing function and drive strategic growth. This is a full-time, onsite role based in Leicestershire, reporting directly to the Managing Director.
The OpportunityThis is a rare chance to join a purpose-led business that delivers bespoke property solutions for clients with complex needs. The successful candidate will play a pivotal role in shaping the brand's voice, enhancing digital presence, and lead a small marketing team in a fast-paced, rewarding environment.
Key Responsibilities
* Lead and manage the marketing department, overseeing workload and team performance.
* Maintain and optimise the company website (WordPress), ensuring SEO best practices.
* Develop and execute social media strategies across platforms to boost engagement.
* Design and deliver segmented email marketing campaigns with performance tracking.
* Build and manage B2B campaigns with full visibility of pipeline performance.
* Collaborate on high-quality content creation for multiple channels.
* Leverage CRM platforms to enhance marketing operations and customer journeys.
* Monitor analytics using GA4 and other tools to inform strategy and reporting.
* Support event planning and delivery, including webinars and networking initiatives.
* Work cross-functionally to ensure consistent messaging and brand alignment.
What You'll Bring
* Digital marketing expertise
* Previous line management experience
* Strong proficiency in using WordPress, SEO, CRM systems, and email marketing tools.
* Proven ability to manage social media platforms and drive engagement.
* Excellent communication and project management skills.
* Experience managing budgets and working independently.
* A valid UK driving licence.
Desirable
* Degree in marketing, communications, or a related field.
* Familiarity with Canva or Adobe Creative Suite.
* Understanding of accessibility standards in digital content.
What's Offered
* Competitive salary based on experience
* 28 days holiday plus bank holidays
* Yearly incentives - team trip to Europe
* Pension scheme
* Contemporary offices
* Quarterly bonus based on company performance and KPIs
* A supportive and inclusive working environment.
* Opportunities for career progression and professional development.
* Flexible working arrangements under an agile policy.
* The chance to make a meaningful impact through your work.
This is an urgent appointment, so early applications are encouraged and interviews will commence over the next few weeks.
Please click apply now with your up-to-date CV or email me for more information.
Desired Skills and Experience
Lead and manage the marketing department, overseeing workload and team performance.
Maintain and optimise the company website (WordPress), ensuring SEO best practices.
Develop and execute social media strategies across platforms to boost engagement.
Design and deliver segmented email marketing campaigns with performance tracking.
Build and manage B2B campaigns with full visibility of pipeline performance.
Collaborate on high-quality content creation for multiple channels.
Leverage CRM platforms to enhance marketing operations and customer journeys.
Monitor analytics using GA4 and other tools to inform strategy and reporting.
Support event planning and delivery, including webinars and networking initiatives.
Work cross-functionally to ensure consistent messaging and brand alignment.
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