We have an exciting opportunity for a passionate individual to join our team as a Senior Hospitality Area Manager. Come and join our high performance culture and help deliver excellence to our customers.
This is a brand new, strategically critical position, launched as part of our renewed focus and investment in the Morrisons Café estate. It offers a unique chance to be at the forefront of a major change initiative, where your leadership will directly drive positive difference and shape the future success of our operation.
Role Purpose
You will be responsible for the delivery of outstanding hospitality across all of our fantastic cafés, through a high-performing team of Hospitality Area Managers. You will be responsible for driving store-level performance, ensuring teams meet and exceed their KPIs across sales, profitability, guest experience, compliance, and operational efficiency.
This role champions execution excellence in every café, ensuring the business lands change effectively and teams follow clear, consistent ways of working. You’ll identify opportunities to improve performance, remove complexity, and implement solutions that support guest satisfaction and sustainable profit growth.
You will directly manage a team of 14 Hospitality Area Managers. As a senior field leader, you’ll coach and develop your team to be best-in-class, build strong relationships with leaders, and act as the voice of frontline café teams in influencing central decisions.
Key Responsibilities:
* P&L Ownership & Commercial Acumen: Use reporting tools to track, challenge, and drive KPIs at store, team, and region level. Monitor P&Ls, manage labour deployment to optimise productivity, and implement corrective actions to deliver profitable growth.
* Driving Operational Standards: Embed the café operating clock and ensure full adoption of all operational routines. You will validate store execution, identify root causes of underperformance, and implement robust turnaround plans to reduce variance in standards.
* Customer Focus: Champion high standards of hospitality, safety, and speed of service. Use customer insight and guest feedback to identify and resolve service gaps, working closely with central teams to activate localised customer plans.
* Strategic Influence: Act as the vital voice of frontline café teams, building strong working relationships with central support functions (e.g., Marketing, Training, Operations) to align ways of working and influence future decisions.
About you
The ideal candidate will need to be highly visible, resilient, and an inspirational leader who thrives in a fast-paced, multi-site environment. You will be dedicated to developing talent and have a proven history of delivering measurable, sustainable results.
Your experience:
* Field Management Experience: Proven track record managing large field-based teams (e.g., Area or Regional Managers) in retail or food-led hospitality.
* Operational Depth: Deep understanding of food-led hospitality operations in a fast-paced, multi-site setting. Familiarity with store P&Ls, scheduling tools, and labour models would be really beneficial.
* Leadership Presence: Strong presence and capability to coach, influence, and develop teams effectively. You must be a confident, pacey decision-maker able to solve complex problems quickly.
* Results-Driven: Demonstrated success in delivering improved sales, cost control, waste reduction, and service metrics across a large estate.
* Change Management: Strong history of executing operational change and embedding new routines and standards at scale, making sure it's 'right first time.'
* Communication: Exceptional interpersonal skills, comfortable using data and insight to drive conversations, challenge performance, and align stakeholders across all levels of the business.
Above all, you’ll be a passionate individual, equally as excited as we are about the huge potential of our cafe operation.
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