Job Description
Hotel Director of Sales for an Ultra-Luxury Wellness Resort – Bali, Indonesia
(Business contacts with UHNW in Europe and Americas is requested)
This is a rare opportunity to shape the commercial success of a visionary ultra-luxury wellness resort in one of the world’s most sought-after destinations. The role offers the chance to work closely with ownership, influence brand direction, and build a global sales platform from the ground up.
We are seeking a highly strategic and relationship-driven Director of Sales to lead the commercial positioning of an ultra-luxury wellness resort in Bali. This pivotal role will be responsible for driving revenue through curated distribution channels, strategic partnerships, and direct relationships with high-value clientele and global travel advisors.
Working in close collaboration with the General Manager and Founder, the Director of Sales will play a key role in shaping the resort’s market presence from pre-opening through launch and into ongoing operations. The position requires a refined understanding of ultra-luxury positioning, wellness-focused travel, and bespoke guest experiences, ensuring alignment across brand identity, pricing strategy, and revenue generation.
Candidate Profile
* 5–10+ years of experience in luxury hospitality sales, with at least 2–3 years in a senior leadership role.
* Proven track record in ultra-luxury or high-end boutique hotel/resort environments, ideally with wellness or experiential travel exposure.
* Deep knowledge of the global luxury travel ecosystem, including travel advisors, consortia, and curated distribution channels.
* Established network of high-value clients, travel advisors, and industry partners.
* Strong understanding of key international feeder markets and cultural nuances
Key Responsibilities
* Develop and execute a comprehensive global sales strategy across all segments, including luxury leisure, wellness retreats, private buyouts, and long-stay experiences.
* Establish the resort’s positioning within the ultra-luxury and wellness travel space, ensuring differentiation in a competitive market.
* Collaborate with the General Manager and Founder on pricing strategy, brand alignment, and revenue optimization.
* Identify and cultivate key feeder markets, including the United States, United Kingdom, Europe, Australia, and Asia.
* Build a highly targeted and effective distribution strategy, prioritizing quality over volume.
* Drive direct business through bespoke client engagement and tailored sales approaches.
* Build, develop, and maintain strong relationships with top-tier travel advisors, agencies, and luxury consortia, including networks such as Virtuoso and similar organizations.
* Represent the resort at international trade shows, sales missions, and industry events.
* Foster partnerships with wellness practitioners, retreat leaders, and lifestyle brands aligned with the resort’s philosophy.
* Lead all sales-related pre-opening activities, including market intelligence, database development, and brand awareness initiatives.
* Support the creation of sales tools, collateral, and messaging in line with brand standards.
* Ensure a seamless transition from pre-opening to operational sales performance.
* Drive revenue growth through strategic account management and proactive sales initiatives.
* Monitor market trends, competitor activity, and performance metrics to refine strategies.
* Prepare and present regular sales forecasts, reports, and business plans.
Skills & Competencies
* Strategic thinker with strong commercial acumen.
* Exceptional relationship-building and interpersonal skills.
* Highly polished communication and presentation abilities.
* Entrepreneurial mindset with the ability to work in a pre-opening, evolving environment.
* Detail-oriented with a strong sense of brand and guest experience alignment.
* Willingness to travel internationally as required.
Education & Qualifications
* Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
* Additional certifications or training in luxury sales, wellness tourism, or related disciplines are advantageous.
To Apply:
Please send your CV and a brief cover letter highlighting your relevant experience to Mr. Steve Renard, President at steve@renardinternational.com
Best regards,
Stephen J. Renard
President
Renard International Hospitality Search Consultants
Recipient of the 31st Annual Pinnacle Awards: "Hotelier Magazine, 2019 Supplier of the Year" https://www.hoteliermagazine.com/2019-pinnacle-awards-renard/
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