Title: Digital Content Officer (Fixed-Term)
Department: Marketing & Communications
Location: Margate & remote
Reports to: Head of Marketing & Communications
Hours of work: 3 days per week, Monday to Saturday. Fixed-Term for 12 months.
Salary: £31,980 pro-rata
Job purpose
The Digital Content Officer will be responsible for managing, creating, and publishing content across social media and online platforms, to engage audiences and promote the organisation’s events and exhibitions. The role involves coordinating with internal and external stakeholders to obtain content approvals, gathering insights on digital marketing efforts, and developing data-driven campaign plans.
Key responsibilities
Social media content creation & publishing:
* Prepare and publish high-quality, engaging content on various social media platforms.
* Source relevant content from internal teams and external partners.
* Collaborate with stakeholders to obtain necessary approvals before publishing.
Event & Exhibition promotion:
* Develop social media plans for exhibitions, events, and other promotional campaigns.
* Provide live social media coverage during events, including creating and sharing content such as photography, video, and interviews (e.g., vox pops) across platforms.
Design & creative content:
* Use tools like Adobe Creative Suite (InDesign, Photoshop and Premiere Pro) to create eye-catching and brand-consistent visuals and content for social media posts and campaigns.
* Ensure that all designs align with the organisation's Visual and Verbal Identity Guidelines.
Digital marketing reporting:
* Gather and analyse digital marketing data (e.g. engagement metrics, audience insights, traffic).
* Prepare reports to evaluate the effectiveness of marketing campaigns and suggest areas for improvement.
Landscape analysis and research:
* Conduct research into how other galleries, museums, and charitable organisations utilise social media.
* Stay updated on digital marketing and social media trends and apply insights to enhance the organization’s digital strategy.
#J-18808-Ljbffr