Overview
Senior Campaigns Manager within the CSC Communications team, leading National Highways campaigns and championing the campaigns-based approach across the Communications Division. You will work with the Strategic Communications team to develop and deliver a programme of campaign activities that promote and protect the reputation of National Highways. You will gather insight, support campaign evaluation, and own horizon scanning and planning for your campaign area to maximise opportunities and minimise risks.
Responsibilities
* Support the delivery of an effective campaign programme, collaborating with colleagues across the Communications Division to deliver integrated communications campaigns, and lead on key projects and campaign activity in line with our communications strategy.
* Champion a campaign-based approach, working across the Communications Division with National Highways colleagues to promote and embed best practice on campaigning, insight and evaluations.
* Tap into intelligence from internal and external sources to support the Strategy and Planning Manager and ensure the horizon scanner draws on a range of insights, ensuring audiences are targeted effectively and through the right channels.
* Use data and insight to shape and continuously improve campaign activity, working closely with the insight team to ensure audiences are targeted effectively and through the right channels.
* Evaluate campaigns activity and share learning and best practice with colleagues, ensuring lessons are learned to improve future campaign activity.
* Demonstrate an ideas-driven, proactive approach with experience as a communications professional and a good understanding of developing and delivering integrated communications campaigns.
* Build trusted relationships with colleagues with experience of bringing together communications colleagues and specialists to deliver communication strategies and campaigns.
* Show a proven track record of working in a complex environment and managing competing priorities, seeing projects through from start to finish in a timely and organised manner.
Qualifications and Experience
* Passion for insight-based campaigns and continuous improvement.
About Disability Confidence and Diversity
Disability Confident: A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in some recruitment situations, such as high-volume, seasonal and high-peak times, the employer may limit the overall number of interviews offered. For more details please go to the official Disability Confident page.
About National Highways
Here at National Highways, we manage and improve England's motorways and major A roads, helping our customers have safer, smoother and more reliable journeys. Our priorities are safety, customers and delivery, and our core values are passion, integrity, safety, teamwork and ownership. The Customer Strategy and Communications directorate shapes the strategic direction of the road network, helping the company deliver economic and social benefits by meeting the needs of customers and clients while fulfilling regulatory requirements. As the central hub within National Highways, we provide the corporate strategic planning function for the organisation. External candidates will be offered a starting salary at the lower end of the pay scale; current employees will be appointed in accordance with our pay policy. We are committed to creating a diverse environment and welcome applicants from all backgrounds.
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